BA ready to jettison a global first-class service
of its routes in the face of ever-rising standards of luxury offered by rivals.
Etihad and Jet, are lifting the first-class standard to feature individual cabins
with sliding doors for privacy, double beds, giant flat-screen TVs and expensive
next year, will have no first-class service. Although Britain’s flag carrier plans
to maintain the service on its Airbus A380s, due to arrive in 2012, analysts expect
that it will drop the first-class cabin from its new fleet of Boeing 787s when
they are delivered in two or three years.
fearing that they could no longer compete with Asian and Middle Eastern rivals
in the battle for the wealthiest passengers.
London to Dubai or London to Singapore, it would probably have to include Middle
Eastern and Asian levels of luxury.
there is the money available to justify it, but for everyone else, first will
be available on fewer and fewer routes."
or Emirates, and Lufthansa is eliminating first class on some of its routes.
Even Qatar Airways has decided to do away with first on its new fleet of 777s
because many will serve ultra long-haul destinations and the economics do not
first and have no intention of revisiting the concept.
Award for best first class, having spent $70 million ( £44 million) developing
a destination like Abu Dhabi it would be crazy not to have a first class. We have
to have the right product for our passengers and that means a certain level of
service. What is becoming standard is privacy on demand â€” that is what an airline
needs to deliver to compete in this sector now."
not disturb" sign when they wish to sleep.
£2,767 one way. First class with Singapore Airlines from London to Singapore costs
£4,000 one way.
on demand; personal fridge
seat (Singapore); five-course meal and single malt whisky library (Jet)