easyJet to give its business passengers fast track through security

EasyJet is hoping to attract increasing numbers of business travellers.  They had slightly over 10 million business travellers during 2012, up from around 9 million in 2011 and some 8 million in 2010.  (Not all to or from the UK).  The total number of easyJet passengers is around 50 million per year, so business is some 18% or so.  EasyJet is now planning to offer free fast track through security for business passengers, to attract yet more.  EasyJet claims that what business passengers want is low fares,  and flexible fares, punctuality,  quick boarding, friendly flexible fares, easy booking, allocated seating and fast security. From May 2013 fast track security will be provided to flexi fare passengers at 27 airports amounting to 54% of the airline’s business network and over the coming months will be expanded to more airports across easyJet’s network.  Last year the number of business passengers travelling on Eurostar stayed level.  In 2012 there were about 5,402,000 business trips made by Brits to Europe, and some 5,852,000 business trips made by overseas residents to the UK (74% of the Brits’ business trips by air, and some 69% of the European business trips).

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EASYJET IS TO OFFER FREE FAST TRACK SECURITY TO ATTRACT MORE BUSINESS TRAVELLERS

15.5.2013 (EasyJet)

easyJet, the UK’s largest airline, is to provide free fast track security to attract more business travellers. The new service will be provided as an added benefit when buying easyJet’s flexi fares, which are available from £79 one way.

easyJet already carries more than 10 million business passengers a year who have been attracted by the airline’s low fares, industry leading punctuality and friendly service across Europe’s leading network.

All research shows that these are the key elements in attracting and retaining business passengers. The research also highlighted the other features that will help easyJet prise high yielding business travellers away from Europe’s flag carriers. These include flexible fares, which easyJet launched in 2011, allocated seating – which was introduced by easyJet across its network in 2012 – and fast track security.

Fast Track security will be included as one of the range of benefits provided with easyJet’s flexi fares which give passengers unlimited flexibility to change the date of their flights up to two hours before the scheduled departure time. Passengers booking an easyJet flexi fare will also benefit from the choice of seats at the front of the plane, speedy boarding, no booking fees and a hold bag included at no extra cost.

From May 2013 fast track security will be provided to flexi fare passengers at 27 airports amounting to 54% of the airline’s business network and over the coming months will be progressively rolled out to more airports across easyJet’s network.

Carolyn McCall, easyJet’s CEO explained how easyJet is targeting business travellers:

“Above all else business travellers want frequent, punctual flights to leading airports, with friendly service and at great fares – and that is why 10 million of them choose to fly with easyJet every year.

“Building on that platform we want to give them other services that they truly value and which we can deliver without changing our simple efficient operations. Allocated seating is a good example of something our business passengers told us they really wanted and that we have been able to manage while maintaining our industry leading punctuality. By teaming up with our airport partners we can now offer fast track security which enables time sensitive business travellers to reduce their journey time through the airport.

“easyJet doesn’t offer a business class but we do make business sense.”

The following 27 airports are part of phase one: London – Gatwick, Southend and Stansted, Liverpool, Newcastle, Aberdeen, Edinburgh and Glasgow. Rome Fiumicino, Milan Linate, Milan Malpensa, Venice Marco Polo, Athens, Budapest, Munich, Cologne/Bonn, Düsseldorf, Hamburg, Lisbon, Porto, Faro, Prague, Tallinn, Geneva and Basel-Mulhouse-Freiburg, Paris CDG and Orly

http://corporate.easyjet.com/media/latest-news/news-year-2013/15-05-2013a-en.aspx?sc_lang=en

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At Eurostar:

For the year ended 31 December 2012 passenger numbers rose 2% from 9.7 million to 9.9 million. Whilst business travel remained flat, the uplift in passengers was underpinned by continuing resilience in the leisure travel market as the number of leisure passengers grew by 3% compared to the previous year.  ( link )

 

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…. over the last 12 months there was a 1% reduction in business trips abroad to 6.78 million.   This matches the 1% reduction in overall travel abroad by UK residents which fell to 56.4 million for the last 12 months – holidays fell by 2% year-on-year to 36.1 milllion.  ( link )

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There is more information about the changes in choice of airline for business travel, and the history of EasyJet attracting more business passengers  by the CAA at http://www.caa.co.uk/docs/33/CAP796.pdf  (Dec 2010)

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(BBC)
Earlier

easyJet had 10 million business passengers in 2012, up from 9 million in 2011

 24 Jan 2013Easyjet carried more than 10 million business travellers during 2012. That is compared to around 9 million in 2011 and some 8 million in 2010.  The total number of passengers is around 50 million per year, so business is some 18% or so. Easyjet added that it expected to benefit from a deal signed in November to provide flights to employees working in the Scottish public sector for trips between London and Scotland.  In September, a year after offering free flights to MPs returning to deal with the summer riots, easyJet was added to the list of preferred airlines for both Houses of Parliament.  A deal for one year allows cheaper flights than flag carriers for European flights, and works through the Parliament travel management company Hillgate Travel. http://www.airportwatch.org.uk/?p=677

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 and

EasyJet strikes deal for Parliamentary air travel

18 Sep 2012

A year after offering free flights to MPs returning to deal with the summer riots, easyJet has been added to the list of preferred airlines for both Houses of Parliament.  A deal for one year will allow cheaper flights than flag carriers for European flights, and works through the Parliament travel management company Hillgate Travel. They will get discounts on EasyJet fares.  EasyJet is increasingly marketing itself as a business airline and wants more business passengers. They  say they have over 9.5 million business passengers per year. From this winter it will be offering reserved seating and has been actively selling packages to the corporate market. Ryanair has complained in the past that the European parliament uses a flight booking system that excludes budget airlines. http://www.telegraph.co.uk/finance/newsbysector/transport/9549022/EasyJet-signs-up-MPs-for-Parliamentary-travel.html
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and

Easyjet profits from business travel – now 9 million business passengers per year

15 November 2011

A rise in the number of its business and European travellers helped Easyjet report increased profits for 2011. Its pre-tax profit was £248m for the year to 30 September,led by a 11.8% increase in passenger numbers, with 1 million more people using the airline for business travel. Business passengers now account for over 9 million annually  (out of a total of around 50 million) i.e 18%. EasyJet paid £100m more
in fuel costs during the year, but said it managed to offset this through efficiency
savings. http://www.bbc.co.uk/news/business-15732969 
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UK residents travelling abroad

2012 Thousands of UK residents visits abroad From ONS Travel Trends     (thousands) % of total travellers
Europe Air Sea Channel Tunnel Total 
Holiday 22,440 3,862 3,047 29,350  Holiday 66%
of which inclusive tour 9,326 986 704 11,017
Business 4,014 562 826 5,402 Business 12.2%
Visiting friends or relatives 6,244 1,218 732 8,194  VFR 18.5%
Miscellaneous 592 423 257 1,271
All visits 33,291 6,065 4,862 44,217 Air 75%
  Tunnel 11%
74% of UK resident business trips to Europe by air   Sea 14%

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Overseas residents visiting the UK 

2012 thousands of Overseas residents visits to the UK From ONS Travel Trends % of total visits
Europe Air Sea Channel Tunnel  Total
Holiday 5,335 1,685 1,525 8,545
of which inclusive tour 531 532 361 1,423
Business 4,016 1,049 787 5,852 Business 26%
Visiting friends or relatives 4,853 798 763 6,414
Miscellaneous 1,437 320 229 1,985
All visits 15,641 3,852 3,304 22,796 Air 69%
68.6% of European resident business trips to UK by air

 

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