Easyjet launches new fare for business travellers to attract more – already around 10 million per year

Easyjet wants to make further inroads into the corporate market with the launch of a new “inclusive fare”, which will not be available directly from its website. The new fare is designed for corporate passengers and travel bookers, and will only be accessible through the aviation industry booking systems. The new fare will include a 20 kg hold bag and seat selection, with Easyjet insisting the overall price will be cheaper than booking the different elements separately. EasyJet says this fare “will help us to compete even more effectively with the legacy carriers as well as providing further choice and value for the 10 million-plus corporate travellers (about 10 million in 2012, and 9 million in 2011) who choose to fly Easyjet every year.” Easyjet has been targeting business travellers for several years and has stepped up its efforts in the last 12 months by signing a series of deals with TMCs and corporates around the UK and Europe.
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Easyjet launches new fare for business travellers

 3 Sep 2013   (Buying Business Travel)

Easyjet wants to make further inroads into the corporate market with the launch of a new “inclusive fare”, which will not be available directly from its website.

The new fare is designed for corporate passengers and travel bookers, and will only be accessible through the GDSs (Global Distribution System) and other booking systems connected directly to Easyjet through an API (advanced passenger information ) link.

The new fare will include a 20-kilogramme hold bag and seat selection, with Easyjet insisting the overall price will be cheaper than booking the different elements separately.

Ruth Spratt, head of UK Sales for Easyjet, said: “We are really pleased to be able to offer an inclusive fare for the first time – part of our campaign to make ourselves easier to book and attractive to large corporates.

“It will help us to compete even more effectively with the legacy carriers as well as providing further choice and value for the 10 million-plus corporate travellers who choose to fly Easyjet every year.”

Easyjet has been targeting business travellers for several years and has stepped up its efforts in the last 12 months by signing a series of deals with TMCs  (travel management companies) and corporates around the UK and Europe.

“We are confident the launch of the inclusive fare will further strengthen our appeal to large corporates,” added Spratt.

The new fare will sit between Easyjet’s existing standard fares and its Flexi Fares, which includes extra elements such as Speedy Boarding, fast-track security access through airports and date changes within a four-week window.

easyjet.com

http://buyingbusinesstravel.com/news/0321330-easyjet-launches-new-fare-business-travellers

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Earlier news about EasyJet and business passengers:

easyJet to give its business passengers fast track through security

15.5.2013 (EasyJet)EasyJet is hoping to attract increasing numbers of business travellers.  They had slightly over 10 million business travellers during 2012, up from around 9 million in 2011 and some 8 million in 2010.  (Not all to or from the UK).  The total number of easyJet passengers is around 50 million per year, so business is some 18% or so.  EasyJet is now planning to offer free fast track through security for business passengers, to attract yet more.  EasyJet claims that what business passengers want is low fares,  and flexible fares, punctuality,  quick boarding, friendly flexible fares, easy booking, allocated seating and fast security. From May 2013 fast track security will be provided to flexi fare passengers at 27 airports amounting to 54% of the airline’s business network and over the coming months will be expanded to more airports across easyJet’s network.  Last year the number of business passengers travelling on Eurostar stayed level.  In 2012 there were about 5,402,000 business trips made by Brits to Europe, and some 5,852,000 business trips made by overseas residents to the UK (74% of the Brits’ business trips by air, and some 69% of the European business trips)..http://www.airportwatch.org.uk/?p=1061


easyJet had 10 million business passengers in 2012, up from 9 million in 2011

24.1.2013

 

Easyjet carried more than 10 million business travellers during 2012. That is compared to around 9 million in 2011 and some 8 million in 2010.  The total number of passengers is around 50 million per year, so business is some 18% or so. Easyjet added that it expected to benefit from a deal signed in November to provide flights to employees working in the Scottish public sector for trips between London and Scotland.  In September, a year after offering free flights to MPs returning to deal with the summer riots, easyJet was added to the list of preferred airlines for both Houses of Parliament.  A deal for one year allows cheaper flights than flag carriers for European flights, and works through the Parliament travel management company Hillgate Travel.
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Business flyers help easyJet profits to soar

23.7.2011 (Express – City & Business)By Philip WallerNO-frills airline easyJet ­yesterday forecast profits would take off after more
business ­travellers used its planes to hop across Europe, sending shares skywards.The Luton-based carrier ­predicted annual profits of up to £230million, well
ahead of the £174million expected by some brokers, lifting the stock by 55¼p to
368p.

EasyJet said business people were taking advantage of its high‑frequency flights
between major European cities such as Berlin, London, Madrid, Milan and Paris.

The number of business ­travellers taking its services rose by a fifth in the
three months to June 30 as the impact of new flexi-fares began to kick in.

The group said it had sold more than three quarters of its ­summer seats as people
booked breaks despite the economic gloom.

Airline easyJet ­yesterday forecast profits would take off after more business
travellers used its planes

A spokesman said: “While some consumer-facing businesses are having difficulties,
the family ­holiday is seen as something pretty essential.”

EasyJet said revenue for the June quarter grew 23 per cent to £935million, also
boosted by growing ancillary revenues.

Chief executive Carolyn McCall said: “The strength of easyJet’s trading demonstrates
it is well placed to succeed.”

EasyJet said it carried 14.4 million passengers in the quarter, up 17.3 per cent.
Its load factor – a measure of how full its aircraft were – rose 0.2 percentage
point to 86.3 per cent.

EasyJet’s largest shareholder, Sir Stelios Haji-Ioannou, has said he may force
a shareholder vote over the airline’s plans to buy new aircraft from Airbus, resuming
a long-running dispute with the company he founded.
http://www.express.co.uk/posts/view/260563/Business-flyers-help-easyJet-profits-to-soar/