“Fly Stansted” campaign to boost its passenger numbers due to its ‘unrivalled’ European network
Stansted airport has a new campaign it is calling “Fly Stansted.” It hopes to raise awareness of its large number of routes to European destinations – which it says it more than any other UK airport. Stansted says it has more than 150 direct scheduled connections available on its route network. Extended across Essex, Hertfordshire, Cambridgeshire and key areas of London, Stansted’s promotion campaign highlight s its good record on flight delays. Stansted also – now owned tthe Manchester Airports Group – has a project under way to improve the terminal building and its shops. at London’s third busiest airport. Andrew Harrison, airport managing director, said: ‘We know that 46 million air journeys are made each year by passengers living in the area around Stansted but only 12 million of those flights are taken from the airport itself.” Stansted flights are mainly to holiday destinations, by low cost carriers. Stansted used to have the 3rd highest passenger numbers of UK airports, but has been passed by Manchester in recent years. 2013 was the first year since 2007 when its number of air passengers has not fallen.
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Number of passengers using Stansted:
2013 17,844,355 (up + 2.2% on 2012) link
2005 21,992,000
2000 11,858,000
Stansted highlights ‘unrivalled’ European network
Stansted’s new awareness campaign claims it offers the best choice and flight frequency to Europe of any London airport.
Called ‘Fly Stansted’, the campaign highlights that Stansted is the European airport for London with more than 150 direct scheduled connections available on its route network – more than any other airport in the UK.
Running across Essex, Hertfordshire, Cambridgeshire and key areas of London, the promotion also highlights the fact it has the best on-time performance of any major airport in the south-east.
Furthermore, an £80m project is under way to improve the terminal building and shops at London’s third busiest airport.
Andrew Harrison, airport managing director, said: ‘Stansted has been one of London’s best kept secrets for too long now.
‘The airport has an unrivalled network of European destinations and is the south-east’s most punctual major airport so our ‘Fly Stansted’ campaign is designed to drive home the message that we really are the European airport for London.
‘We know that 46m journeys are made each year by passengers living in the area around Stansted but only 12m of those flights are taken from the airport itself.
‘We’re already making really good progress in cutting through the myths that have surrounded Stansted in the past and I’m sure our ‘Fly Stansted’ campaign will boost awareness of what’s on offer at the airport.’
New Ryanair services to France and Morocco were announced last week, the first of nine new routes set to be unveiled by the airline in the coming months.
More flights to Switzerland, Romania, Croatia, Czech Republic, Sweden and Montenegro will be taking off from Stansted soon, while Loganair and Atlantic Airways will also launch new flights to Dundee and the Faroe Islands respectively.
And Thomas Cook Airlines will add more flights and new destinations across the Greek islands, Turkey and the Canaries this summer.
Separately, Stansted announced that it handled 1.16m passengers last month, 7.2% more than in January 2013. This took the airport’s rolling 12-month total to 17.9m, up 2.6%.
For more about Fly Stansted click here.
http://www.e-tid.com/stansted-highlights-unrivalled-european-network/94588/
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Stansted is ‘London’s number one airport’ for Europe as Fly Stansted campaign takes off
February 11, 2014
Stansted has today launched its ‘Fly Stansted’ campaign to highlight that it is the European airport for London with over 150 direct scheduled connections available on its route network – more than any other airport in the UK.
Stansted offers passengers the best on-time performance of any major airport in the south-east, and with an £80million project underway to transform the terminal building and retail offer, the ‘Fly Stansted’ campaign is looking to attract even more passengers to London’s third busiest airport.
The campaign, running across Essex, Hertfordshire, Cambridgeshire and key areas of London, shows passengers that Stansted offers the best choice and flight frequency to Europe of any London airport and promotes the availability of safe and secure on-airport parking from as little as £5 a day.
Stansted’s destination map expanded again last week with new Ryanair services to France and Morocco, the first of nine new routes set to be unveiled by the airline in the coming months.
More flights to Switzerland, Romania, Croatia, Czech Republic, Sweden and Montenegro will be taking-off from Stansted very soon, while Loganair and Atlantic Airways will also launch new flights to Dundee and the Faroe Islands respectively.
In addition, charter operator Thomas Cook Airlines will add more flights and new destinations across the Greek Islands, Turkey and the Canaries this summer.
Stansted Airport’s managing director Andrew Harrison said: “Stansted has been one of London’s best kept secrets for too long now, and it’s time we told passengers what they’re missing out on.
“The airport has an unrivalled network of European destinations and is the south-east’s most punctual major airport so our ‘Fly Stansted’ campaign is designed to drive home the message that we really are the European airport for London – both in terms of choice and on-time performance.
“Stansted has returned to passenger growth over the past year as more and more passengers, especially the savvy business traveller, recognise that the extensive choice of destinations and flight frequency together with our excellent punctuality record makes the airport a very attractive and competitive option when flying to and from Europe.
“We know that 46 million journeys are made each year by passengers living in the area around Stansted but only 12 million of those flights are taken from the airport itself. What we want to do is make sure that passengers choose Stansted whenever they can.
“We’re already making really good progress in cutting through the myths that have surrounded Stansted in the past and I’m sure our ‘Fly Stansted’ campaign will boost awareness of what’s on offer at the airport. Taken together with the significant investment we are making to improve facilities, our drive to provide even greater choice of destinations and the easy and affordable parking options available at the airport, Stansted really is the most obvious, convenient and exciting choice for anyone planning to head off to Europe this summer.”
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CAA decides on no further price regulation at Stansted, but only RPI -1.5% charges at Heathrow and more controls on Gatwick
January 11, 2014
The CAA has published its final decisions on economic regulation at Heathrow, Gatwick and Stansted after April 2014. They say the new situation, with each airport having a different owner, reflects the unique circumstances of individual airports. Considering the market power of each airport means passengers would not benefit from further regulation of Stansted, but that Heathrow and Gatwick will both need further airport licences from April 2014 onwards. Current landing charges are £20.71 per passenger at Heathrow and £8.80 (2014 prices) at Gatwick. CAA says: “At Heathrow, the CAA’s price control decision will see prices fall in real terms by 1.5% per year between 2014 and 2019 (RPI-1.5%). This has changed from the CAA’s Final Proposals published in October, which suggested prices rising in line with inflation. The changes have been made as passenger traffic forecasts have strengthened since October, and the cost of capital has been revised. The CAA supports more diversity in what Gatwick offers to its various airlines, so passengers receive a tailored service. It has therefore based regulation on the airport operator’s own commitments to its airline customers.” Heathrow is deeply displeased. Gatwick is mildly displeased. Stansted is happy. Ryanair’s share value fell. Click here to view full story…
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