Heathrow has been working on its PR by giving figures on how much parents spend on air travel and holidays (some exotic) for their children. They hope to give the impression to parents that they need to provide these luxuries to their children, as part of being good parents …. more consumerist pressure …. Heathrow says in 2016 an unbelievable 19% of children (presumably in the UK, or those passing through Heathrow?) took at least 7 trips trips per year; 5% go on more than 10 trips per year, taking into account family holidays, school trips and holidays with friends. And the “dream destinations” (ie. long haul ones that make more profit for airlines and Heathrow) for under 16 year olds were “Australia, Hawaii, Everest and Thailand”. (Really? Everest? Is this a joke?) Heathrow says the average cost per trip for a child (those under 16 pay no Air Passenger Duty) is about £616 – and on average parents will spend about £30,000 for the holidays of their children, up to the age of 16. Heathrow says “The current generation of kids are dreaming of Bondi Beach, kangaroos and the Outback, with nearly a quarter (23%) of children citing far-flung Australia as their dream destination for 2017.” And on it goes …. Heathrow’s future customers. “Get ’em young” … So THAT’s why we need another Heathrow runway, with all its public expense and negative impacts over vast areas within perhaps 20 miles of the airport.
Generation destination: Modern kids clock up air miles on foreign adventures
Average British parents spend £29,962 on holidays for little ones
29.12.2016 (e Turbo News – Global Travel Industry News)
- 2016 saw a fifth (19%) of children take at least seven trips away, compared to their parents who only took four breaks each year
- Dream destinations for under 16 year olds include Australia, Hawaii, Everest and Thailand
- Tiny travellers receive an average of £46.80 worth of pocket money per trip
- Average getaway costs parents £616.47 – totalling over £29,962 during the course of a childhood (under 16)
Heathrow, the UK’s only hub airport, has revealed that today’s kids are a generation of tiny travellers, visiting more countries, clocking up more air miles and having more overseas experiences than ever before. New research reveals that in 2016, one in five (19%) kids went away seven or more times and one in 20 went on more than 10 breaks taking into account family holidays, school trips and vacations with friends.
The current generation of kids are dreaming of Bondi Beach, kangaroos and the Outback, with nearly a quarter (23%) of children citing far-flung Australia as their dream destination for 2017. Meanwhile, parents were dreaming of vacations closer to home, with the likes of Mallorca (17%), Tenerife (17%) and Blackpool (16%) topping their holiday wish lists.
The rising popularity of American television shows may be why many children also now want to take a trip across the pond – first place on the dream list for little ones was the Big Apple, one in three (31%) said New York is the place they would most like to visit this year. This was followed by Australia (23%), Hawaii (13%), Mount Everest (11%) and Thailand (10%).
To help parents make airport experiences as smooth as possible, Heathrow has revealed its top tips for airport travel – including free play areas, kids-eat-free meals and complimentary pampering with over 50 free beauty treatments – before its time to fly.
For many kids, the fun starts before reaching their destination – a fifth (21%) of parents say their child’s favourite part of a holiday is going through the airport or being on a plane.
Wanting to make sure their little ones can capture every moment, 15% of parents will buy them a new SLR camera, video camera or iPhone to give them the best possible technology for capturing their adventures abroad.
While swimming (46%) and camping (23%) was a favourite childhood holiday activity for today’s parents, this generation of mini adrenaline-junkies are increasingly excited by adventure activities such as scuba diving (18%), safaris (14%) and jet skiing (12%).
With getaways becoming increasingly action-packed, parents are now spending £2,333 on an average family holiday, around £616.47 per child. This totals £29,962 on holidays over the course of a childhood.
Parents also give their kids £46.80 pocket money, a 56% increase to what they used to get from their parents.
Parents can help their kids’ holidays get off to a flying start with Heathrow’s Tiny Traveller’s guide on the Heathrow Airport YouTube channel here: Heathrow’s Top Tips from #TinyTravellers
For more information, imagery or interview requests contact Zoe Taylor at One Green Bean on
Zoe.Taylor@onegreenbean.com or 0207 467 9261.
Notes to editors [Lots more PR stuff from Heathrow airport, which seems to be the source of the story, including:]
Children under the age of 15 travel free on Heathrow Express and adults can save a further £18 by booking a Heathrow Express Duo Saver ticket online which gives two adults a 25% discount when travelling together. Details of the Heathrow Express Duo Saver ticket can be found here. Details of available Kids Eat Free restaurants during half term are available here.
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The advertising industry is salivating about the advertising opportunities it hopes will come from a new Heathrow terminal and runway. There are hopes for hugely more hoardings and outdoor adverts around the airport, as well as in terminals. By the time the expansion might take place, after 2026, “through vastly increased computing processing power and more easily accessible data sets, the opportunities available to airport advertisers will most likely be multi-sensory, integrated, ultra-targeted communications, far beyond what’s available today. Through this development, brands will find a way to be a seamless part of the traveller’s experience.” … “targeting will go beyond the airport as those travelling by coach to catch a flight could be served with ads for holiday insurance along the motorway.”…”advertisers must also consider the unique mind-set of the airport traveller. Consumers are both enjoying down time away from the daily routine, and simultaneously anticipating the excitement of a departure. This unique state of mind, combined with dwell time, opens up opportunities for brands to offer key life moment purchases, for example a new car or mortgage.” And yet more nauseating consumer stuff, generating more excess consumption in association with more air travel.
The expansion won’t come cheap though – it’s expected to cost £17.6bn to build the additional runway. That aside, the third runway is predicted to be the catalyst for economic benefits worth up to £61bn, as well as creating up to 77,000 additional local jobs. [The actual figure, calculated by the DfT in October is more like 37,700 jobs by 2030 – the 77,000 figure is seen as too high, but the DfT persist in keeping that figure on their website, saying it is a “range” … AW note] The move will also create new and lucrative opportunities for other business sectors, not least the UK’s media and marketing industry.
It will provide a huge boost to the out-of-home (OOH) advertising sector, which is enjoying something of a landmark year, with ad spend predicted to rise by 4.8% in 2016, up to £1.11bn.
In a time of nationwide economic uncertainty, the UK airport media landscape is in rude health. This year has seen a number of pivotal developments including the recent acquisition of Airport Media by OOH media operator Primesight, meaning that airport ad sales are now largely handled under two roofs (Primesight and JCDecaux), making media planners’ lives that bit easier.
OOH inventory has also seen something of an upgrade with new and improved screens being added alongside existing landmark sites, such as JCDecaux’s imposing digital towers, wowing passengers in departures at Terminal 5.
But don’t expect that change to happen immediately. Given the opening of the new terminal and runway is likely to be at least ten years away, what’s important to consider is the advancement of technology and the likely implementation of ground-breaking hardware integrated into the architecture by that time. And by 2026, through vastly increased computing processing power and more easily accessible data sets, the opportunities available to airport advertisers will most likely be multi-sensory, integrated, ultra-targeted communications, far beyond what’s available today. Through this development, brands will find a way to be a seamless part of the traveller’s experience.
Brands that understand the customer’s new “active journey” will have an opportunity to reach airport passengers with the right message at the right time.
Outdoor advertising was long considered a passive medium, but this has changed. Consumers out-of-home are shopping, socialising and travelling – all while hooked up to a connected device, which is creating a plethora of new opportunities for advertisers.
For example, targeting will go beyond the airport as those travelling by coach to catch a flight could be served with ads for holiday insurance along the motorway.
Or arrivals to the UK could be targeted with ads for hotel booking sites as they exit the airport. Thanks to tech advancements, OOH advertising is becoming increasingly contextual, delivering messaging relevant to the advertising environment.
Within the airport space, advertisers need to be flexible and offer something new and enticing to consumers. This can be achieved in a number of ways; from contextual targeting to full-on experiential brand experiences. Advancements are also being facilitated by tech innovations such as bluetooth beacons, facial recognition and enhanced connectivity which are already changing the game, providing key data for airports and advertisers.
As well as relevant messaging and tech innovations, advertisers must also consider the unique mind-set of the airport traveller. Consumers are both enjoying down time away from the daily routine, and simultaneously anticipating the excitement of a departure. This unique state of mind, combined with dwell time, opens up opportunities for brands to offer key life moment purchases, for example a new car or mortgage.
Airports have long offered brands rare advertising opportunities, but landmark developments such as Heathrow’s third runway will ensure airports are a crucial environment for a growing myriad of brands. Advertisers that take advantage of OOH’s broadcast power, tech innovations and the unique mind-set of the traveller will see their campaigns take flight.
Tom Perrett is head of client operations EMEA at Aviator at Kinetic Worldwide
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Airbus is producing plans for additions such as gyms, coffee bars, children’s play areas and a spa on its planes, instead of more seats. Their new concept that Airbus calls ‘Transpose’ would allow airlines to customise cabins for each flight using modular technology. Airlines could chop-and-change the interior setup in a matter of minutes in the project developed by an Airbus off-shoot called A³. The plan is to …”enable entirely new categories of passenger experiences, making your time spent in the sky more interesting, personalized, and enjoyable.” There could be a gym, with exercise bikes. “A major coffee chain could run a co-working cafe, providing artisanal beverages and a space for collaboration. An airline could design a kid-safe play zone … where families can spend quality time together” … and so on. Also there are new opportunities for advertising to get extra revenue. Now that ICAO has come up with the least ambitious scheme it could achieve for limiting the growth in global aviation CO2, airlines can have lower load factors and more space on planes that is not used to carry more passengers. If the industry was serious about lower CO2 (rather than just cost) per passenger, they would get planes to carry more people – not coffee bars and gyms. Is this Airbus etc effectively thumbing their nose at serious attempts to cut aviation CO2?
Airbus cabin of the future with gyms, a spa and children’s play areas
The new concept Transpose would allow airlines to customise cabins for each flight using modular technology
13.12.2016 (Daily Post)
By OWEN HUGHES
Air travel may be set for a radical change after Airbus revealed a vision of the future where seats could be replaced by gyms, coffee bars, children’s play areas and a spa.
A new concept from the aviation manufacturer called ‘Transpose’ would allow airlines to customise cabins for each flight using modular technology.
Airlines could chop-and-change the interior setup in a matter of minutes in the project developed by an Airbus off-shoot called A³.
“Well, first and foremost, we believe that this project will enable entirely new categories of passenger experiences, making your time spent in the sky more interesting, personalized, and enjoyable.
“A gym could fill a module with exercise bikes, and give folks the opportunity to stay active.
“A major coffee chain could run a co-working cafe, providing artisanal beverages and a space for collaboration.
“An airline could design a kid-safe play zone (lined with sound absorbing materials) where families can spend quality time together.
“A seat manufacturer could test out a new sleeper seat before widely rolling out the product.
“You’re probably thinking, Sounds nice, but expensive. We’re convinced that this won’t be the case. Besides providing an unprecedented amount of choice and flexibility for passengers, our modeling and research shows that many experiences can be provided with little to no increase in the amount passengers currently pay for comparable experiences on the ground.
“Additionally, we’ve identified significant opportunities for advertisers and businesses to provide new revenue to airlines, potentially sidestepping the need to pass on some costs to passengers.”
“Currently, work on cabin interiors can’t begin until the final weeks of the manufacturing process, but modular cabin interiors could be developed on a parallel timetable with the core fabrication of the aircraft itself.”
They say they could have the Transpose enabled aircraft flying within a few years.
Mr Chua said: “Is that ambitious? Absolutely. But if we keep up our current pace, I think it’s completely achievable. For the past year, our lean A³ team has recruited a great group of engineers, designers, and researchers from across the globe. We are also working closely with Airbus Group’s renowned experts in cabin and airframe engineering, as well as with Airbus industrial design.
“Together, we’ve kicked off manufacturing work around an initial module, and a full-sized aircraft mockup.”
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Heathrow Airport reported a retail revenue increase for the year ending 31st December 2016 of +8.4% in 2015 to £568 million. The revenue per passenger rose by +6.2% above the level in 2014, to reach £7.58. (The Moodie report said the figure was about £7.14 in 2014, £6.21 in 2012, £5.95 in 2011, and £5.64 in 2010). Over the year, Heathrow had an overall growth in revenue of +2.7% to £2,765 million in 2015. EBITDA was £1,605 million, up +3.0%. Heathrow also announced a +2.2% increase in passenger traffic in 2015 to 75 million. For the figures for the first 6 months of 2016 Heathrow said its retail revenue had risen by 7.7% year-on-year, to £280 million – and retail revenue per passenger rose +7.1% to £7.84. Of this, duty and tax free shops contributed £62 million, a +3.3% increase. Heathrow said that for the first 6 months of 2016, it made £62 million from duty and tax-free; £51 million from airside specialist shops; £24 million from bureaux de change; £22 million from catering; £55 million from car parking – with total retail revenue at £280 million. i.e. of total retail revenue 19 – 20% was car parking. Income from parking was £99 million in 2014 and £107 million in 2015. For the first half of 2016 the retail (including car parking) income was about 21% of total revenue.
Heathrow Airport retail revenue up +7.7% in first six months of 2016
by Jason Holland
Source: ©The Moodie Davitt Report
22 July 2016
London Heathrow Airport has reported a +7.7% year-on-year increase in retail revenue in the first six months of 2016 to £280 million. Retail revenue per passenger rose +7.1% to £7.84.
Of this, duty and tax free shops contributed £62 million, a +3.3% increase.
Total revenue at the airport increased by +1.0% to £1,320 million while adjusted EBITDA was up +4.4% to £781 million, which the airport said reflected “lower costs and better value”.
Heathrow reported a +0.6% growth in passengers to 35.7 million in the first six months of the year. Underlying traffic increased in the early part of the year but softened in the second quarter reflecting a more uncertain macro-economic environment, the airport said.
Long haul traffic increased +1.4%, largely from routes serving the Middle East and Asia Pacific.
The airport also provided an update on the retail refreshment programme in Terminal 4. The Drake & Morgan group will open ‘The Commission’, its first airport unit, “shortly”. Terminal 4’s luxury stores, such as Harrods, Burberry and Cartier, are also being re-developed. Five new luxury brands will be introduced, two of which will be new to Heathrow, it said.
Grimshaw Architects has been selected by Heathrow as the concept designer for the airport’s proposed £16 billion expansion
….. and there is more spin from Heathrow about runway etc.
Heathrow Airport has reported a retail revenue increase of +8.4% in 2015 to £568 million.
On a revenue per passenger basis, +6.2% increase over 2014 was recorded to reach £7.58.
The airport saw an overall growth in revenue of +2.7% to £2,765 million in 2015. EBITDA was £1,605 million, up +3.0%. However, a downward trend in operating costs in the second half of 2015 was noted.
Heathrow also announced a +2.2% increase in passenger traffic in 2015 to 75 million.
Heathrow Airport Chief Executive Officer John Holland-Kaye said: “It’s been an excellent year for Heathrow. As we approach our 70th anniversary, our colleagues are delivering the best service we’ve ever achieved to a record number of passengers.
….. and there is more airport spin ….
Heathrow award for top airport for shopping for 3rd year. Net Retail Income per passenger £6.21 in 2012 (£5.64 in 2010)
For the third year, Heathrow got the award (within the airports industry) for the top airport for shopping. Heathrow has over 52,000 square metres of retail space and more than 340 retail and catering outlets. Heathrow overtook Dubai International to win the title of “World’s Best Airport for Shopping” for 2012. Heathrow has the highest retail sales of any airport in the world ahead of Incheon airport in South Korea. Figures from the Moodie Report in February 2013 said that Net Retail Income per passenger at Heathrow was £6.21 (up 4.4% on 2011, partly due to the Olympics) in 2012 and £5.95 in 2011, while it was £5.64 in 2010. (By comparison the Net Retail Income at Stansted in 2012 was £4.27 per passenger). At Heathrow in 2012 the gross retail income increased +5.7% to £460.1 million.
How much profit do airports make from their retail activities, rather than flying?
Heathrow got 21.3% of its income from retail in 2010, compared to 53% from aeronautical. On average each Heathrow passenger spent about £5.70 (maybe £5.90) at the airport, with women spending more than men (!). BAA data say frequent fliers spend more than infrequent fliers. In the year 2010/2011 Gatwick airport made £115.6m from retail, and another £51.7m from car parking, with an average of £5.80 spent on retail per passenger. Stansted retail spending per passenger is about £4.00 to £4.20. In the year 2010/2011 Heathrow made about £380 million per year on retail, Gatwick about £115, and Stansted net retail income fell from £79.8m in 2010 to £73.9m. Manchester made about £70 million on retail, with about £3 per passenger.
The Moodie Report on 2012 is at
the Moodie Report on 2011 is at
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Gatwick continues to get around 22 – 23% of its income from retail, as it has in previous years. Moodies’ data shows that in the year that ended 31st March 2016 the airport reported a +2.3% increase in retail income to £152.5 million. But the net income per passenger decreased -3.7% to £3.67. Income per passenger from retail has stayed around the same figure as in 2011. Gatwick has added a great many retail shops in previous years (it now has 36 shops and 27 restaurants) and offers “collect on return.” Gatwick has done less well than it hoped on sales which it described as “challenging trading” due to “changes in passenger mix and adverse currency movements against Sterling.” Income from food and drink and catering grew by around 2%. Car parking revenue for the year to 31st March 2016 was up +7.6% to £77.9 million and net income per passenger from parking increased by +7.3% to £1.47. So retail + parking is about £5.14 per passenger. Aeronautical revenue rose +5.4% to £350.8 million (so that is around £8.50 approx per passenger) and other income was up +9.7% to £91.9 million. Turnover increased +5.5% to £673.1 million while EBITDA was up +9.7% to £331.0 million. The airport made a profit before tax of £141.0 million.
Gatwick reports +2.3% increase in retail and single runway records
by Jason HollandSource: ©The Moodie Davitt Report
30 June 2016
Gatwick Airport has reported a +2.3% increase in retail income to £152.5 million for the 12 months ended March 31 2016. The airport had a record year for retail in terms of sales.
However, net income per passenger decreased -3.7% to £3.67. The airport attributed this to “challenging trading” conditions in the tax free category including changes in passenger mix and adverse currency movements against Sterling.
It said this decline was partly offset by strong growth in catering.
Relevant and engaging shopping: Gatwick said it would continue to invest in retail growth
“The Gatwick retail strategy is based on a sound understanding of our customers and a relentless approach to ensuring our retail mix is highly relevant to our growing passenger numbers,” the airport stated. “It is therefore pleasing for us to see that customer satisfaction remains at an all-time high; in Q1 2016 87% of customers rated our selection of food & beverage outlets as Excellent or Good with 84% of customers giving this score to our choice of retail stores.”
Car parking revenue was up +7.6% to £77.9 million and net income per passenger increased by +7.3% to £1.47. Aeronautical revenue rose +5.4% to £350.8 million and other income was up +9.7% to £91.9 million.
Gatwick said it set new world records for aircraft movements and passenger numbers for a single runway airport in the 12 months ended 31 March.
Passenger numbers were up +5.5% to 40.8 million. The airport handled 265,970 air traffic movements, a +4% year-on-year increase.
Turnover increased +5.5% to £673.1 million while EBITDA was up +9.7% to £331.0 million. The airport made a profit before tax of £141.0 million.
…. and it continues with Wingate talking about a runway …..
Fashion retailer Next set to open largest airport store at Gatwick
by Dermot Davitt
Source: ©The Moodie Davitt Report
Fashion retailer Next is to open its largest airport store in the South Terminal at Gatwick Airport in September. The 1,850sq ft unit will house men’s and women’s ranges, with a focus on summer clothing, accessories, swimwear and shoes, as well as a range of business wear and accessories.
The airport highlighted its “collect on return” service, through which passengers can order in advance and pick up once they come back from their trip.Gatwick Airport said: “The arrival of Next is in response to the airport’s regular surveys, which show that the retailer is a shop passengers most want to see at the airport.
“On opening, it will join Gatwick’s line-up of 35 shops and 27 restaurants, enhancing an already extensive range including Harrods, SuperDry, Jo Malone, Ted Baker and Dixons.”
Gatwick Airport Chief Commercial Officer Guy Stephenson said: “Next is the latest quality addition to Gatwick’s extensive retail offering.
“The store’s arrival is in response to passenger requests in our regular surveys and joins a stellar line up of recent new openings at Gatwick, including the world’s first airport gin distillery, The Nicholas Culpeper and renowned chef Bruno Loubet’s Grain Store.
“Coupled with the convenience offered by our airport wide ‘carry on-board’ and ‘collect on return’ services, the 41.7 million passengers travelling through the airport every year will experience the best of the high street at tax free prices.”
Next Gatwick Store Manager John Rowland said: “Launching the new Gatwick store is a great privilege. We will be able to show off our fantastic range and serve customers travelling to 80 countries in five continents.”
‘Challenging’ duty and tax free sector hits Gatwick per-pax retail income [half year results]
by Martin Moodie
Source: ©The Moodie Report
Buoyed by the busiest six months in the airport’s history with a record 23.5 million passengers (+4.7% year-on-year), Gatwick Airport posted a +5.2% rise in revenues to £411.8 million (US$626 million) for the half year ended 30 September 2015.
Combined with careful cost management, this resulted in a +6.8% rise in EBITDA to £241.0 million (US$367 million) and a pre-tax profit of £135.2 million (US$205.7 million) on a consolidated basis
Retail income rose +1.4% to £85.5 million (US$130.6 million) but, importantly, net income per passenger decreased by -3.0% to £3.60 (US$5.48) due to “challenging trading” in the duty free and tax free category. Income from duty free and tax free declined by -2.5% period-on-period.
The specialist shop category continued to perform well with per-passenger income broadly in line with traffic growth despite some impact from landside closures as a result of the North Terminal Development programme. Summer 2015 saw several new openings amid an ongoing revamp of the retail offer, including a new Boots store in the South Terminal while Simply Food was also updated in both terminals (a new store in North Terminal arrivals and an extended and modernised unit in the South Terminal).
“Where we have opened new or modernised stores, performance has been strong and we have delivered strong growth compared to last year,” the airport company said.
FOOD & DRINKS AND CAR PARKING FLOURISH
Food & drinks performed well. “Catering remains a particular highlight, where we have grown per passenger income by +2% compared to last year,” said the company. Summer 2015 saw several new openings, including Wondertree restaurant in the South Terminal departure lounge along with Wagamama in the North Terminal departure lounge. Landside the company opened a new Costa Coffee in both terminals.
“Passengers can look forward to some further development in this area as we open new restaurants in both terminals in the second half of the year,” Gatwick Airport said.
Car parking income rose +7.4% and net income per passenger increased +11.9% to £1.60 (US$2.43) due to improved yield management, valet capacity increases and cost savings.
Gatwick Airport said that the mid-year results were “in line with expectations” as it continues to compete to attract new airlines and routes, invest in new facilities, and deliver an excellent service to passengers.
Specialist retail and food & drinks both performed strongly
Car parking revenue was buoyant but retail income per passenger was hit by challenges in the core duty free and tax free sectors
Passenger traffic hit record heights in the six-month period
Gatwick’s passenger traffic growth is a combination of more planes, bigger planes and fuller planes – load factors have increased to 87.2%
Gatwick’s retail income still about 22% of total – around net £3.72 on retail sales + £1.35 on parking per passenger
The Moodie Report has published figures for the retail income of Gatwick airport in the year to 31st March 2014. Gatwick’s retail income rose 9.7% on the level in 2013, from £123.2 million to £135.1 million. By contrast their aeronautical income (aircraft landing charges etc) rose by 11.1% from £285.8 million to £317.4 million. There was a 4.8% increase in passengers, to about 36 million. Gatwick’s car parking income rose by 12.9%, from £58.1 million to £65.6 million. In the year to March 2014, Gatwick made on average £1.35 per passenger on parking. It made, on average, £3.72 per passenger from retail sales. This was up by 4.2% from the level in 2013, but only up 2.7% on 2011. There is now even more retail space, with even more food and beverage facilities. In the year to March 2011 their retail income was £115.6 million and the net retail income was £3.62 per passenger. ie. barely changed over 3 years, (up 2.7%). And that’s a new World Duty Free store opened, and 33 other new stores opened in the past year. Net retail income per passenger at Heathrow was £5.98 in 2011, and about £6.21 in 2012. For both Heathrow and Gatwick, retail income is about 22% or so of income.
How much profit do airports make from their retail activities, rather than flying?
Heathrow got around 21.3% of its income from retail in 2010, compared to 53% from aeronautical. On average each Heathrow passenger spent about £5.70 (maybe £5.90) at the airport, with women spending more than men (!) BAA data say frequent fliers spend more than infrequent fliers. In the year 2010/2011 Gatwick airport made £115.6m from retail, and another £51.7m from car parking, with an average of £5.80 spent on retail per passenger. Stansted retail spending per passenger is about £4.00 to £4.20. In the year 2010/2011 Heathrow made about £380 million per year on retail, Gatwick about £115, and Stansted net retail income fell from £79.8m in 2010 to £73.9m. Manchester made about £70 million on retail, with about £3 per passenger.
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Academics fly a lot, and there is the presumption that this is essential for their work and for international university connections etc. A climate scientist, Dr Peter Kalmus (who works for the NASA Jet Propulsion Laboratory) has decided that his own lifestyle is not consistent with his understanding of rising anthropogenic carbon emissions. “I try to avoid burning fossil fuels, because it’s clear that doing so causes real harm to humans and to non-humans, today and far into the future. I don’t like harming others, so I don’t fly.” He says: “I experienced a lot of social pressure to fly, so it took me three years to quit. Not flying for vacations was relatively easy.” Long trips by road to visit family were a bit harder. He comments that he knows scientists who fly a lot, but “just don’t think about it” and “most people simply don’t know the huge impact of their flying—but I also suspect that many of us are addicted to it. We’ve come to see flying as an inalienable right, a benefit of 21st-century living that we take for granted.” “In today’s world, we’re still socially rewarded for burning fossil fuels. We equate frequent flying with success; we rack up our “miles.” This is backward: Burning fossil fuels does real harm to the biosphere, to our children, and to countless generations—and it should, therefore, be regarded as socially unacceptable.”
How Far Can We Get Without Flying?
When a climate scientist decided to stop flying to cut his carbon emissions, he caught a glimpse of the post-oil future
By Dr Peter Kalmus
(an atmospheric scientist at NASA’s Jet Propulsion Laboratory)
11.2.2016 (Yes Magazine)
I’m a climate scientist who doesn’t fly. I try to avoid burning fossil fuels, because it’s clear that doing so causes real harm to humans and to non-humans, today and far into the future. I don’t like harming others, so I don’t fly. Back in 2010, though, I was awash in cognitive dissonance. My awareness of global warming had risen to a fever pitch, but I hadn’t yet made real changes to my daily life. This disconnect made me feel panicked and disempowered.
Hour for hour, there’s no better way to warm the planet than to fly in a plane.
Then one evening in 2011, I gathered my utility bills and did some Internet research. I looked up the amounts of carbon dioxide emitted by burning a gallon of gasoline and a therm (about 100 cubic feet) of natural gas, I found an estimate for emissions from producing the food for a typical American diet and an estimate for generating a kilowatt-hour of electricity in California, and I averaged the Intergovernmental Panel on Climate Change and Environmental Protection Agency estimates for CO2 emissions per mile from flying. With these data, I made a basic pie chart of my personal greenhouse gas emissions for 2010.
This picture came as a surprise. I’d assumed that electricity and driving were my largest sources of emissions. Instead, it turned out that the 50,000 miles I’d flown that year (two international and half a dozen domestic flights, typical for postdocs in the sciences who are expected to attend conferences and meetings) utterly dominated my emissions.
Hour for hour, there’s no better way to warm the planet than to fly in a plane. If you fly coach [economy class] from Los Angeles to Paris and back, you’ve just emitted 3 tons of CO2 into the atmosphere, 10 times what an average Kenyan emits in an entire year. Flying first class doubles these numbers.
However, the total climate impact of planes is likely two to three times greater than the impact from the CO2 emissions alone. This is because planes emit mono-nitrogen oxides into the upper troposphere, form contrails, and seed cirrus clouds with aerosols from fuel combustion. These three effects enhance warming in the short term. (Note that the charts in this article exclude these effects.)
Given the high climate impact, why is it that so many environmentalists still choose to fly so much? I know climate activists who fly a hundred thousand miles per year. I know scientists who fly about as much but “just don’t think about it.”
I even have a friend who blogged on the importance of bringing reusable water bottles on flights in order to pre-empt the miniature disposable bottles of water the attendants hand out. Although she saved around 0.04 kilograms of CO2 by refusing the disposable bottle, her flight to Asia emitted more than 4,000 kilograms, equivalent to some 100,000 bottles.
I suspect that most people simply don’t know the huge impact of their flying—but I also suspect that many of us are addicted to it. We’ve come to see flying as an inalienable right, a benefit of 21st-century living that we take for granted.
The quantitative estimates of my emissions guided me as I set about resolving the dissonance between my principles and my actions. I began to change my daily life. I began to change myself.
My first change was to start bicycling. I began by biking the 6 miles to work, which turned out to be much more fun than driving (and about as fast). It felt like flying. Those extra few pounds melted off. Statistically speaking, I can expect biking to add a year to my life through reduced risk of cardiovascular disease.
YES! Illustration by Jennifer Luxton.
Other moves away from fossil fuels turned out to be satisfying as well. I began growing food, first in the backyard and then in the front, and I discovered that homegrown food tastes far better than anything you can buy. I began composting, an honest and philosophical practice. I tried vegetarianism and found that I prefer it to eating meat; I have more energy, and food somehow tastes better. I began keeping bees and chickens, planting fruit trees, rescuing discarded food, reusing greywater, and helping others in my community do the same.
I stopped taking food, water, air, fuel, electricity, clothing, community, and biodiversity for granted. I became grateful for every moment and more aware of how my thoughts and actions in this moment connect to other moments and to other beings.
I began to experience that everyday things are miracles: an avocado, a frame of honeycomb crowded with bees, a conversation with my son. Now, I feel more connected to the world around me, and I see that fossil fuels actually stood in the way of realizing those connections. If you take one idea from this article, let it be this: Life without fossil fuels is fun and satisfying, and this is the best reason to change.
But none of these changes had the quantitative impact of quitting flying. By 2013, my annual emissions had fallen well below the global mean.
I experienced a lot of social pressure to fly, so it took me three years to quit.
I experienced a lot of social pressure to fly, so it took me three years to quit. Not flying for vacations was relatively easy. I live in California, and my wife and I love backpacking. We drive on waste vegetable oil, but even normal cars are better than flying. Four people on a plane produce 10 to 20 times as much CO2 as those same people driving a 25 to 50 mpg car the same distance.
My wife and I drive 2,000 veggie oil miles to Illinois each year to visit our parents. Along the way, we sleep under the stars in the Utah wilderness. This is adventure travel, the opposite of fast travel, and it has deepened my relationship with my parents. After such a journey, I more easily see how precious my time with them is.
Not flying is an ongoing challenge as I progress in my scientific career, but I’m finding that I can thrive by doing good work and making the most of regional conferences and teleconferencing.
Not flying does hold back my career to some extent, but I accept this, and I expect the social climate to change as more scientists stop flying.
In today’s world, we’re still socially rewarded for burning fossil fuels. We equate frequent flying with success; we rack up our “miles.” This is backward: Burning fossil fuels does real harm to the biosphere, to our children, and to countless generations—and it should, therefore, be regarded as socially unacceptable.
In the post-carbon future, it’s unlikely that there will be commercial plane travel on today’s scale.
Biofuel is currently the only petroleum substitute suitable for commercial flight. In practice, this means waste vegetable oil, but there isn’t enough to go around. In 2010, the world produced 216 million gallons of jet fuel per day but only about half as much vegetable oil, much of which is eaten; leftover oil from fryers is already in high demand. This suggests that even if we were to squander our limited biofuel on planes, only the ultra-rich would be able to afford them.
Instead, chances are that we’ll live nearer to our friends and loved ones, and we won’t be expected to travel so far for work. Those both seem like good things to me.
With the world population approaching 8 billion, my reduction obviously can’t solve global warming. But by changing ourselves in more than merely incremental ways, I believe we contribute to opening social and political space for large-scale change.
We tell a new story by changing how we live.
Dr. Peter Kalmus wrote this article for Life After Oil, the Spring 2016 issue of YES! Magazine. Peter is an atmospheric scientist at NASA’s Jet Propulsion Laboratory (speaking on his own behalf) and a contributing editor for YES! Magazine. This article draws on material from a forthcoming book about our interconnected ecological predicament. A working draft is available to read here.
Kevin Anderson blog on decisions of academics and climate community about personal travel
In a blog in June 2014, Professor Kevin Anderson writes about the need for people to consider their own behaviour in relation to flying. He is personally highly conscious of his own energy use. He looks in particular at academics and those in the climate change community, and their justification for the use of high carbon travel. These are some quotes: “Amongst academics, NGOs, green-business gurus and climate change policy makers, there is little collective sense of either the urgency of change needed or of our being complicit in the grim situation we now face.” And on the desire to fly to save time to spend with our families: “When we’re dead and buried our children will likely still be here dealing with the legacy of our inaction today; do we discount their futures at such a rate as to always favour those family activities that we can join in with?” And “Surely if humankind is to respond to the unprecedented challenges posed by soaring emissions, we, as a community, should be a catalyst for change – behaving as if we believe in our own research, campaign objectives etc. – rather than simply acting as a bellwether of society’s complacency.”
Petition set up by academics from many countries asks universities across the world to reduce flying
A group of 56 scholars has launched a petition calling on universities and academic professional associations to greatly reduce flying-related footprint as part of effort to cut greenhouse gas emissions. The academic group believe there is a need for collective action to improve the climate profile of academic communities. A petition has been set up, asking universities, institutions of higher education and professional associations to greatly reduce their flying. It appreciates that for academics to fly less, it requires their colleagues to change behaviour. There is an expectation to attend meetings and conferences. The petition asks universities etc to include all university-related flying (whether directly paid by the university or by others) in their environmental impact measurement and goal-setting. Also to support and work to realize marked reductions in flying by faculty, staff, and students commensurate with the cuts suggested by climate science. And to establish and publish short- and medium-term benchmarks for reductions. The petition originators hope universities etc will use their influence with professional associations to reduce reliance on flying for academic and research conferencing. Professor Kevin Anderson, a respected UK climate scientist, has already written and spoken often on this subject, and does not fly to conferences.
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The growing obsession with travel is apparently induced by very cheap air fares, growing affluence, ever rising expectations, an increasing sense that hypermobility across the globe is an entitlement – on top of an emptiness and dissatisfaction with what everyday life has to offer. In a series of essays, an anthropologist looks at some of the reasons for our globe-trotting, why we do it, and what we get out of it. He considers travel as epic adventure, and how we seek challenges, in our rather mundane lives, over-influenced by health & safety; how we want to substitute novelty for normality; to reverse our daily routines, and abandon the comfort of familiarity. And the quest for ourselves. In looking at travel as a religious experience, he considers the rite of passage of much gap year travel…” some 25,000 visit Thailand, Australia and New Zealand …there is ritual talk: “where are you going?”; “where have you been?”; “did you ‘do’ this monument/trek/natural wonder?” etc. Drink, drugs and digital photos, sun, sea and social networks … Upon their return from the wilderness, our young vagrants are transformed (or reformed) into worldly-wise Westerners, new sovereign citizens of a global era. (Theirs is the Earth and everything that’s in it!) … Indeed, for many in the West today, overseas travel has come to fill the void vacated by ‘real’ religions, providing meaning, purpose, awe and wonder, as well as a sense of belonging.”
by David Jobanputra
… one of a series of essays on why we travel …
…. it is a long article, well worth reading. But these are a few extracts below …..
In the last article, I set out the idea that travel can serve a quasi-religious function akin to a ritual or pilgrimage. This week, I want to look at our motivation in a different light. Rather than viewing travel as a kind of religious experience, it is, I contend, an epic adventure, a journey of discovery whose destination, as Henry Miller once suggested, ‘is never a place but a new way of looking at things’. Above all else, it affords us a new way of looking at each other, and at ourselves. More tellingly perhaps, it offers the chance to change what we see, to ‘find’ oneself and fashion it anew.
Whatever one says about travel, whatever truths one tries to mine from its representative depths, it is most certainly, literally, an adventure. Be it two weeks in Malta or two years in Tibet (visa permitting), the act of travel presupposes the same encounter with the unknown that is at the heart of every adventurous undertaking.
And as travel is more or less a matter of letting things befall one, of submitting to the new and unfamiliar in the pursuit of pleasure, it is, by definition, an adventure.
So what are these things we allow to befall us? Which novel events comprise the adventure? To name but a few of this endless assortment, there are different climates, different foods, different modes of dress. Often, the language too is unfamiliar, while elsewhere we may encounter disparate laws, singular customs, foreign fauna and strange currencies.
More generally, travel rests on a series of oppositions or inversions in the fabric of everyday life. Thus, we swap cold weather for warmth, city living for country, fast living for slow, stress for calm and so on, perhaps vice versa. While the extent of these inversions may vary – not everyone swaps the rat race for an ashram or the Arctic for Arabia – they have in common the essence of adventure, namely, the substitution of novelty for normality.
Why, then, do we take pleasure in reversing our daily routines? For creatures of habit, as humans are, what is to be gained from abandoning the comfort of familiarity?
Well, the first and most obvious explanation is that the highs justify the lows, which is to say that the unforeseeable pleasures equal or exceed the unforeseeable pains. So it is, then, that the sunrise trumps the blizzard, the food trumps the filth and so on.
In fact, the epic adventure is less a quest for paradise than a quest for ourselves. Now this might sound like a clumsy cliché, and granted, it can be unwieldy. But there is truth to this truism, for in the course of the adventure, in the process of displacing our persons from their usual surrounds, we cannot help but arrive at a fuller conception of our characters.
For the vast majority of people, this is arguably the ultimate appeal of travel: it is a means and a medium to know one another, an adventure to be shared. But what of those who prefer to go solo? Why the desire to ‘find’ oneself? And what does this actually mean?
Viewed this way, the desire to travel is inseparable from the desire to appear (i.e. look and feel) like a traveller, just as the need for adventure is synonymous with the need to appear adventurous. Travel, then, is a brand that helps to define one’s identity. Like the food we eat, the car we drive and the clothes we wear, it works to confer on us sense of our own individuality. Nevertheless, like any other product, it is subject to the market and the whims of consumerism.
by David Jobanputra
… one of a series of essays on why we travel …
…. it is a long article, well worth reading. But these are a few extracts below – relating to young people and the semi-ritual travel rites of passage of the gap year …..
Let’s think again about the gaggle of gap years sketched out above. Every year, approximately 100,000 school-leavers head overseas prior to embarking on work or further education. Many more young people take similar breaks during or after their studies, or in-between jobs. Among this growing demographic, which is worth an estimated £2.2 billion in the UK alone, there are two major gap year options: project-based trips with organisations such as Global Vision International (GVI) and Voluntary Service Overseas (VSO); or budget backpacking through Asia, Australasia and the Americas.
Of those who opt for the latter, some 25,000 visit Thailand, Australia and New Zealand in the same outing, making this the pre-eminent gap year circuit. Already, then, we have the first elements of ritual: time and place.
But what else? Well, for a start you need the costume. (Rituals, you will recall, work best in garish garb.) Ponchos, sarongs, fisherman’s pants: practical, yes, but also symbolic. Like braids, dreadlocks, tattoos and piercings, this decorative dress denotes a departure from everyday life and heightens the sense of occasion. There are other adornments too: the journal; the guidebook; the low-slung knapsack.
And then there is ritual talk: “where are you going?”; “where have you been?”; “did you ‘do’ this monument/trek/natural wonder?”; etc. Drink, drugs and digital photos, sun, sea and social networks – these too are ubiquitous features.
Travel, then, becomes ritual; there is an order of action, a template to be followed. Upon their return from the wilderness, our young vagrants are transformed (or reformed) into worldly-wise Westerners, new sovereign citizens of a global era. (Theirs is the Earth and everything that’s in it!) Through their reintegration, initiates renew a vow to society. In return, society bestows on them the mantle of maturity, endorsing their experience as life-changing and morally valid.
So there we have it. What appears a humble waterfront guesthouse is in fact a stage upon which various reverent rites are enacted, be it a kind of coming of age ritual akin to an aboriginal walkabout or the righteous restraint of the shoestring ascetic. Viewing travel in this light is in no way meant to devalue it – quite the opposite in fact. While at one level these foreign forays are decidedly frivolous, at another they can be seen to fulfil basic social functions. Indeed, for many in the West today, overseas travel has come to fill the void vacated by ‘real’ religions, providing meaning, purpose, awe and wonder, as well as a sense of belonging. As we shall see in the following article, it may also serve to satisfy an ancient appetite for adventure and the itching innate in our figurative feet.
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David Jobanputra is an anthropologist and film maker, who has given much thought to why we travel so much. He has looked at travel largely as something rich westerners do, in more exotic lands. But he also asks about travel in the way it has now become a serious consumer product, and one through which we try to define ourselves – sophisticated, trendy, caring, bold, discerning etc. “We choose a personal brand identity to which we aspire and the travel industry supplies us with the right product to match.” …”Consumption is our lifejacket. It is also our straitjacket.” …”We buy status, power, a sense of inclusion. We even buy our adventures. In the age of consumerism, everything is commoditised … including tourism….Transnational travel makes culture a commodity. When the ethic of consumption is extended to new people and places, everything comes with a price. Visit to the palace – $12; mountain trek – $35; traditional dance performance – $8; sense of self-worth – priceless. Today’s holiday brochures boast bargains like an Argos catalogue; instead of homeware and cheap electronics, we find tigers, temples and tribal villages. All are commodities, just the same. We buy these things for the same reason we buy any other non-essential product: to look better, feel better or else appear better.”
TRAVEL: THE ULTIMATE MUST-HAVE POSSESSION?
In the third of a series of articles exploring why we travel, David Jobanputra asks if our travels are anything more than an act of consumption through which we can define ourselves as we wish. Sophisticated, trendy, caring; we choose a personal brand identity to which we aspire and the travel industry supplies us with the right product to match.
The Apple iPad, Reebok Classics, Sainsbury’s Taste the Difference Aegean tomato and yak cheese focaccia – ours is an age of consumerism. From our first forays to the sweet shop, through birthdays, toy ads and Christmas lists, we are subtly schooled in the art of desire; by the time we reach early adulthood, we are all grandmasters of the craft.
We know what we want, we know how to get it, we know how much it costs. We know why it’s better than its rivals, why Fad magazine gave it 8/10 neighbour’s asses, why Stephen Fry is tweeting about it.
We know what we want. And we know we don’t need it.
Consumption has been called the pre-eminent postmodern act. It’s the means through which we in the West, adrift in a world without meaning, cut loose from nature and history, traverse these troubling times. It is our lifejacket. It is also our straitjacket.
For the first time in history, entire societies are engaged in acts of holistic consumption. We buy not merely what we need to survive, but also what we need (or so it may seem) to ensure a happy existence. And so we buy safety, comfort, beauty and health, learning, leisure and love. We buy status, power, a sense of inclusion. We even buy our adventures.
In the age of consumerism, everything is commoditised. To buy or not to buy, that is the question. Rainforests, footballers, hospital beds – the infectious logic of the market makes products of them all.
And tourism shows no immunity.
Transnational travel makes culture a commodity. When the ethic of consumption is extended to new people and places, everything comes with a price. Visit to the palace – $12; mountain trek – $35; traditional dance performance – $8; sense of self-worth – priceless.
Today’s holiday brochures boast bargains like an Argos catalogue; instead of homeware and cheap electronics, we find tigers, temples and tribal villages. All are commodities, just the same.
We buy these things for the same reason we buy any other nonessential product: to look better, feel better or else appear better.
We are, in effect, cultural cannibals, consuming culture so as to assimilate some aspect of it. Thus, New York confers cosmopolitanism, India spirituality, the Caribbean coolness and so on. And then there are optional extras, side dishes if you like. A five-star hotel suggests status, a wine tour imparts taste, the prefix ‘eco-’ implies ethical acumen. In the realm of the tourist-cannibal, you are what you eat.
And thus, we travel to consume; it’s all that we know how to do. Consumption is our (shop) window on the world, framing our every experience.
Just as once we defined ourselves by what we produced, now it is what we consume.
Consumption, then, is mandatory, involuntary even. And travel is yet another market place. It is the new mall in a small town, with new stores, new brands and new possibilities. And so we buy flights and daytrips and waterproof clothing and rugs and postcards and carved wooden statues and tea and timeshares and tailor-made suits. We buy everything and anything. New malls are opened, new cultures consumed. Supply follows demand.
Supply follows demand, but with a marked dislocation: demand from the West; supply from the Rest. So travel is a form of imperialism, an expansionist project in which vast armies of pleasure-seekers are deployed daily to ‘colonise’ new lands, safe in the knowledge that their motives are sound (the customer is always right). It is to this issue, together with other inadvertent effects of travel, that I dedicate the following articles.
You can find other articles by David, on aspects of travel and consumerism, at:
Travel as religious experience:
Travel as Epic Adventure
Travel as Imperialism
…. and there are many more essays …. at http://www.bonanomie.com/page/2/
About David Jobanputra
David Jobanputra is a writer and anthropologist specialising in development, cultural change and environmental ethics. He recently completed a PhD in Social Anthropology at University College London, which looked at grassroots advocacy and eco-development in the Aravalli mountains of Rajasthan, India. In addition to living and working in the subcontinent, David has travelled extensively throughout Europe, Asia and Africa, including overland trips from Tibet to Scotland and Beijing to Java. David recently returned from 18 months living with a tribe in the Rajasthani desert.
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For Heathrow, getting passengers to shop at the airport is vital. The airport is said to have made something like £480 million from retail in 2013, with passengers spending around £1.8 billion in total. Passengers spend on average about £38 each in the airport. And some passengers spend a very great deal. Heathrow has a Personal Shopper service “which offers travellers an accredited stylist with free of charge service and provide them an individually tailored retail style.” For those too dim, impressionable or incapable of locating what to splash their cash on, and how to find the most pretentious and expensive designer brands, they can book their own shopper who will tell them what to buy. This truly is hyper-consumerism gone mad. Some quotes: “Everyday, there will be personal shoppers who are fluent in Arabic, French, Mandarin, Portuguese, Russian and Spanish that will provide free of charge services to all passengers”….Supermodel Erin O’Connor said: “Travel has been and still is a huge part of my life. The Personal Shoppers at Heathrow have incredible fashion and beauty insight which means they can pull a selection for me before I even arrive at the airport. I can make the most of my time before I board my flight and know that I will have everything I want for my trip.” And it offers free beauty treatments.
9. Oct, 2013
by janice (Heathrow Airport’s website)
London Heathrow airport has opened its new Personal Shopper service which offers travellers an accredited stylist with free of charge service and provide them an individually tailored retail style.
The airport described it as a ‘first’ for an international airport. It also believes that the new service would draw together about 300 outlets at the airport with a consultation that can be reserved in advance or can avail on the arrival at the airport.
Muriel Zingraff-Shariff, Heathrow Retail Director, said: “The launch of Heathrow’s Personal Shopper service is a world first, and one that we’re immensely proud of. We’re always looking to introduce new services which will benefit our passengers and help them make the most of the time.
“Whether you’re flying for business or leisure our Personal Shoppers can help you treat yourself or find the perfect gift for a loved one.”
Everyday, there will be personal shoppers who are fluent in Arabic, French, Mandarin, Portuguese, Russian and Spanish that will provide free of charge services to all passengers.
Supermodel Erin O’Connor who co-hosted the event at Somerset House in London said: “Travel has been and still is a huge part of my life. The Personal Shoppers at Heathrow have incredible fashion and beauty insight which means they can pull a selection for me before I even arrive at the airport.
“I can make the most of my time before I board my flight and know that I will have everything I want for my trip.”
The new Personal Shopper service is one of the newest services in Heathrow. It is endorsed by home delivery, online product reservation, free beauty treatments and Shop and Collect.
Heathrow is delighted to offer you complimentary stylist-trained shopping assistance. Our team members have international knowledge and can offer assistance in many different languages. If time allows, they may be able to take you to a different terminal to visit a particular store. Heathrow Personal Shoppers are available by appointment only. Please request an appointment 48 hours before you travel with our booking form. Whether you want to update your seasonal wardrobe or purchase a gift for someone special, our team will be pleased to assist.
Book Heathrow’s complimentary personal shopping service
Heathrow offers complimentary Personal Shopping for customers looking for that personal touch. Bringing together all of the stores at the airport, you can book a bespoke consultation with an accredited stylist.
You can make an appointment with a Personal Shopper, day or night, they speak a wide range of languages and can help you with fashion advice and styling, gift ideas for that special someone, or choosing the perfect travel accessories.
Our Personal Shopper Team are proud to present the world’s first airport shopping lounge in Terminal 2, where we can assist with browsing, trying on and purchasing from your choices, from our range of stores, in the privacy and comfort of our brand new suite.
Book your appointment now
Plus, enter your Heathrow Rewards card number when you book to receive triple points on all purchases made during your appointment.
Contact us to request an appointment:
We will contact you to discuss what you are looking for, your budget and the time you have available.
Your Personal Shopper will arrange where to meet you after security. You will have their contact details, in case you are delayed.
Based on your brief, your Personal Shopper will have prepared a shopping plan to make the most of your time.
Details at http://boutique.heathrow.com/index.php/personal-shopper
Sales are taking off at Heathrow Airport and Terminal 2 has become ‘retail heaven’, say bosses
We may think of Heathrow as an airport, but in some ways it is more of a shopping centre.
Last year, Britain’s hub airport took in £1.5billion in ‘aeronautical income’, such as the charges levied on airlines.
In the same year, passengers spent £1.8billion on retail, splashing out on everything from travel Scrabble to a nerve-steadying glass of champagne. But Heathrow does not get most of that money.
Sales soar: The new Queen’s Terminal (the redeveloped Terminal 2), which opens its doors on June 4, will put retail at the heart of the flying experience
The likes of Dixons and Boots do not pay rent to have a branch at Britain’s airport, they share profits.
Heathrow’s retail revenue came to £487million last year, a hefty chunk of overall group revenue of £2.5billion, most of it coming from such profit-sharing agreements.
The new Queen’s Terminal (the redeveloped Terminal 2), which opens its doors on June 4, will put retail at the heart of the flying experience.
The scramble to get held of floorspace in Terminal 2 has been fierce. Heathrow received an average of five bids for every pitch, with the ratio rising to 22:1 in some of the spaces reserved for fashion outlets.
One requirement for winning that sought-after floorspace was that retailers do something a bit different than they would on the High Street.
Japanese food chain Yo Sushi, for instance, came up with the idea of allowing passengers to make an advance order via Twitter so that the food is ready by the time they have cleared security.
It is an experiment unlikely to survive the first time that a mischievous schoolboy orders 1,000 salmon maki rolls just before jumping on a flight to Lanzarote.
But it is also a commitment to innovation that signals how prestigious it is for retail brands to have a presence at the primary gateway to Britain.
Only the most select retailers have not had to bend over backwards to impress Heathrow.
One is the new Heston Blumenthal restaurant, which will see Heathrow become the only airport in the world to boast two Michelin-starred chefs; there is also a Gordon Ramsay restaurant.
‘We were very keen to get Heston,’ admits John Holland-Kaye, the airport’s development director, who oversaw the terminal’s makeover.
Another is John Lewis, which will open the doors to its first airport shop.
Holland-Kaye says the likes of Heston and John Lewis help show off the things that Britons are proud of.
Rent free: The likes of Dixons and Boots do not pay rent to have a branch at Britain’s airport, they share profits
‘We’re really pleased to have them [John Lewis],’ he says. ‘We want great British brands to use Heathrow to showcase their wares.’
Indeed, some 60 per cent of the 140 brands sold at 400 Heathrow outlets are British. But the retail offer at Heathrow, whose largest shareholder is Spanish constructor Ferrovial, is about much more than patriotism.
With the airport running at full capacity due to the lack of a third runway, the logic of supply and demand dictates that the landing charges levied on airlines – and passed on to passengers in the ticket price – can only rise.
Such charges are capped by the Civil Aviation Authority, but are also kept in check by whatever income the airport can get from elsewhere.
The average retail spend at Heathrow is £38.86 per buyer. And if you are the sort of person who never parts with a penny at the airport, you can take comfort from the fact that every Burberry handbag bought by your fellow passengers is helping to reduce the cost of your ticket.
Finding the perfect balance between luxury brands and essentials is crucial to ensuring maximum retail revenue.
Stuffing a terminal full of Bulgari and Prada, for instance, is not much good when most of the flights are short-haul hops to budget beach destinations. At Terminal 2, the average spend per passenger will be lower than at other terminals, by Heathrow’s own estimates.
But what is most important is that passengers can find what they want, when they want it.
Getting that right is no accident.
Last week, Heathrow welcomed 2,800 volunteers through its doors for a trial to see how smoothly the terminal runs.
Each passenger was given a script giving them an identity to adopt for the day and a task to perform.
The idea is that nothing is left to chance, that the terminal is set up to make life easy for passengers trying to find their flights.
That’s about money as much as it is about logistics.
Not only is it important for Heathrow to monitor whether people can find what they need, but ensuring that things run smoothly is key to maximising retail revenue.
After all, every second spent trying to find your departure gate is a second that could have been spent buying a miniature teddy bear dressed as a Beefeater.
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In a thoughtful, soul-searching article by an American climate campaigner, Eve, she sets out her dilemma about flights across the States to visit her family several times each year. About a year earlier, a meteorologist in the US, Eric Holthaus, vowed not to fly again – after he understood just how serious the issue of climate change had become, and how large a part of his personal carbon footprint flying had become. With thousands of other Americans, Eve was influenced by Eric Holthaus. She writes of her difficulties in having lived a typical American life, involving studying and working in places far from home, yet wanting to keep in regular contact with parents and family. She describes the sadness of choosing not going home to visit parents. “It is very, very strange to be in a position now — and I don’t think I’m alone — where I find myself weighing seeing the people I love against my own complicity in the global climate crisis.” And “Never before has our economy been so effortlessly globalized that jobs pull people back and forth across countries and oceans, and never before have we had so much evidence that the systems and habits we’ve created to actually live in that economy are quite literally destroying the planet.”
I just broke down in tears in boarding area at SFO while on phone with my wife. I’ve never cried because of a science report before. #IPCC
I realized, just now: This has to be the last flight I ever take. I’m committing right now to stop flying. It’s not worth the climate.
@afreedma For those of us that report on weather & climate, we should be the ones leading by example. There is no neutrality anymore.
01 Oct 2013
Love and long-distance travel in the time of climate change
By Eve Andrews (Grist – USA)
24 Dec 2014
This is the first time in my life that I’ve spent the holidays in a fairly unfamiliar place, surrounded by fairly unfamiliar people. For Jews, Christmastime can always be a little weird – it’s readily acknowledged that Christmas is a holiday that everyone observes to some extent, simply by nature of everything being closed, but my family really does not. We’ve always celebrated Hanukkah, which is even more awkwardly placed than Christmas relative to Thanksgiving, and yet I’ve always been able to be with family for at least part of it, because I’ve never lived 2,500 miles away from home before.
Since moving to Seattle, it takes me about seven hours (there are no direct flights) to fly to my hometown of Pittsburgh — the city in which I was born and raised, where my parents and sister and brother-in-law live, and that will always, always hold a not-insignificant piece of my heart. I know some people who dread returning to the cities that have known them as bratty children and awkward adolescents, and I am not one of them. For all of my (admittedly brief) adult life, I have cried through each takeoff from the PIT tarmac, bound for whichever city I called home at the time.
When talking with my parents about travel plans to come home this year around the holidays, I figured I had to choose between Christmastime and Thanksgiving. Since, as stated above, we don’t really do Christmas, the choice seemed obvious.
“But we’ll pay for you to fly home whenever you want because we want to see you,” said the very loving and generous people whom I am incredibly privileged to call my parents. “If it’s a matter of money, it’s not an issue!”
But it’s not just a matter of money. I don’t know whether or not to be embarrassed by this, but I am still haunted by an article written by Slate meteorologist Eric Holthaus detailing how he was brought to tears by the IPCC’s report on climate change.
“…[L]ater that day, I was on the phone with my wife, getting ready to board a plane in San Francisco and thinking about the report more existentially. Any hope for a healthy planet seemed to be dwindling, a death warrant written in stark, black-and-white data. It came as a shock.
“This was our chance,” I told her, crying. “And it’s gone.”
Holthaus evaluated his own carbon footprint, and realized that flying regularly was his single largest contribution to the emissions that are warming our world.
I remember, vividly, reading Holthaus’ essay for the first time from the comfort of the couch in my cozy apartment in Chicago, which I shared with my then-boyfriend, in the midst of putting together my application for the Grist fellowship. I didn’t have a particularly strong background in environmental issues at the time, and was attempting to get a better grasp on the things I would hopefully be writing about. Well, I thought, after finishing the last sentence, fuck.
Not two hours after reading that, we had a conversation about what would happen if I were offered the fellowship.
“It’s not that long of a flight,” he said. “We could probably visit each other once a month!”
I racked up in my head how many flights that would be, and thought about rising sea levels, and terrible heat waves, and hurricanes in New York and New Orleans. And then I thought about our relationship of 3+ years and how much I loved him, and felt – ironically enough – so, so selfish for thinking about those other things.
Instead of flying to Seattle for the job, I bought a car and we drove from Chicago together. It was something I wanted to do for two reasons: Practically, to be able to schlep all my stuff across the country, and theoretically, to be able to comprehend the distance. With each of the days and hundreds of miles of snow-covered plains and mountains that passed, the air in the car between us seemed to grow heavier. We spent my 25th birthday driving across western Montana in long periods of silence, and I thought about the glaciers to our north receding.
Somewhere in western Montana.Somewhere on I-90 in western Montana. Eve Andrews
Humans are causing climate change. Contrary to what some politicians head-scratchingly argue, this is a matter of fact. And the onus of putting the brakes on what has become a runaway train of carbon emissions lies squarely on governments and major corporations.
But the single biggest change that I can make, as just one individual human, is to cut down on the amount of times I get on a plane. Upon realizing that, the extent to which all the people I love are scattered across the country has never been more apparent.
All the while I was growing up in Pittsburgh, the narrative of what it meant to be successful always seemed to include going far away. Leave the state for college (I did). Travel internationally (I did). Find a job in a bigger, more “exciting” city (I did – twice). “Maybe don’t put 2-3 time zones in between you and the people you love” was never really a part of that. When my best friends and I were in middle school and high school, we would talk about how excited we were to grow up and live far away from home. Now, we talk about how we can’t wait to live somewhere where we can walk to see each other instead of boarding a 747.
It is very, very strange to be in a position now — and I don’t think I’m alone — where I find myself weighing seeing the people I love against my own complicity in the global climate crisis.
I don’t know if this particular point of tension has ever existed before in our cultural consciousness: Never before has our economy been so effortlessly globalized that jobs pull people back and forth across countries and oceans, and never before have we had so much evidence that the systems and habits we’ve created to actually live in that economy are quite literally destroying the planet.
I chose not to go home for the holidays. How absurd and hypocritical would it be of me, I thought, to spend so much time writing about saving the climate and making green choices and then take two cross-country flights to the same place in one month? Especially, while we’re playing the real talk game, after flying to Bali this summer for a summit on climate change?
Instead, after staring at a blank Word document literally all day long, I am writing this at my dining room table at 11:30 p.m. on December 23 in an empty house as it pours rain outside, because this is Seattle. In the time that I should have spent writing this, I’ve talked with my dad, my mom, my sister, my brother, and my ex-boyfriend over a litany of forms of long-distance communication.
Am I pleased with my decision to remove one flight from some arbitrary yearly allotment? Do I feel that this gesture to reduce my carbon footprint for 2014 was worth it? What do you think?
In one of the half-dozen conversations I had tonight with people I very much wish I were seeing face-to-face, I said, half-jokingly, to my dad, “Being an adult is hard.”
“Yes, honey,” he agreed, emphatically. “It really just means doing a lot of things that you don’t want to do!”
I suppose that responsibility and happiness have always, throughout human history, tended to be at odds with each other — but god damn, it sucks when that hits home. Or, as the case may be, keeps you from getting home when you most want to be there.
Meteorologist Eric Holthaus’ vow to never to fly again draws praise, criticism
By Jason Samenow (Washington Post)
October 1, 2013
Meteorologist and science writer Eric Holthaus lit up Twitter last Friday when he announced he was never flying again due to the perils of climate change. Strongly motivated to reduce his carbon footprint, the decision was especially significant as Holthaus is a frequent flyer and owns a pilot license.
Holthaus, who formerly wrote a weather column for the Wall Street Journal and now covers weather and climate issues for the Atlantic’s new online Web initiative Quartz, said the sobering conclusions of the Intergovernmental Panel on Climate Change motivated the decision.
Andrew Freedman, a science writer for Climate Central, says Holthaus’ emotion-filled reaction to the report compromises his objectivity in writing about the issue.
But Holthaus says his “walk the walk” response to the dire consequences of climate change strengthens rather than weakens his credibility when writing about the issue.
Holthaus’ actions earned the respect of Dave Tolleris, a Richmond-based meteorologist skeptical of catastrophic climate change scenarios.
“Eric is willing to make that commitment and take the steps to change his lifestyle and not be a hypocrite,” Tolleris said. “While I do not agree with his pessimistic view [on climate change], I do think that earns some points from me.”
On the other hand, Fox News commentator Greg Gutfeld questioned Holthaus’ motives. “I’m calling BS on this drama queen,” Gutfeld said. “This is what dooms environmentalism – dishonest hysterics who put drama before data.”
Why I’m never flying again
By Eric Holthaus
Last week, when a panel of the world’s best scientists issued a new report on climate change (pdf), I did my best to read it like a meteorologist. The facts led to a simple conclusion: Humans cause global warming. And without an immediate and dramatic cut in carbon emissions, the problem could become irreversible.
That was easy enough to convey. But later that day, I was on the phone with my wife, getting ready to board a plane in San Francisco and thinking about the report more existentially. Any hope for a healthy planet seemed to be dwindling, a death warrant written in stark, black-and-white data. It came as a shock.
“This was our chance,” I told her, crying. “And it’s gone.”
My wife and I realized that the “substantial and sustained reductions” called for by the Intergovernmental Panel on Climate Change (IPCC) had to start with us. World governments will never agree in time to coordinate reductions in greenhouse gas emissions. If anything is to change, it will have to come from individuals taking ownership of the problem themselves.
And that’s why my wife and I suddenly knew we could never fly again.
Now, I’m just an average guy, trying to do my best. I already do a lot to reduce my impact on the environment: I recycle. My wife and I share a car. I’m a vegetarian. I turn out the lights when I leave the room. I take those fancy reusable bags with me when I go food shopping.
But I also fly a lot—about 75,000 miles last year. A lot of that is travel to Africa and the Caribbean, where I work on projects to reduce the impact of climate change. This year, I also started flying on behalf of the startup I work for, Weathermob. I have gold status on Delta, and my wife and I were planning trips to Hawaii and Europe, all for free with frequent flyer miles.
Still, I didn’t comprehend quite how big an impact all those flights were having on the climate until I crunched the numbers with UC Berkeley’s excellent carbon footprint calculator. I was shocked to discover that air travel comprised almost half of my household’s emissions last year, or 33.5 metric tons of CO2.
The average American household, as you can see in the chart above, flies much less than I do, and should probably focus more effort on reducing emissions from car travel (or other things) rather than planes. But for a lot of us frequent fliers, the environmental harm is dramatic and adds up fast. A one-way flight from New York to San Francisco (2.23 tons of CO2) has nearly the same impact as driving a Hummer the same distance (2.81 tons).
By vowing not to fly, I went from having more than double the carbon footprint as the average American to about 30% less than average.
I don’t take the decision lightly or imagine that it won’t have a big impact on my life. But my wife and I are lucky enough to live in a stunningly beautiful part of the country. Most of our immediate family lives within a day’s drive. I’m excited to spend future vacation days exploring the local area.
I’ll still have to travel a lot (by car and train), and I’ll use videoconferencing for meetings I can’t miss. But by removing my single biggest impact on the climate in one swoop, I can rest a bit easier knowing I’ve begun to heed the IPCC’s call to action. Individual gestures, repeated by millions of people, could make a huge difference.
That humans cause climate change was not a new finding last week, but scientists are now more confident about it (95%) than they are that smoking causes cancer or that vitamins are good for you. Also, for the first time, the IPCC report cast doubt on the efficacy of geoengineering, previously considered a possible last-ditch technical solution.
So I guess last week’s report hit me harder than I expected. My profession is meteorology, which is all about data, but my heart is drawn to people and how we interact with the planet. Together, we can reverse the damage that we have already caused. We can all do something.
My first big step is staying on the ground.
Slate Meteorologist Eric Holthaus Stops Flying for A Year to Fight Climate Change
By Zain Haidar
Published Oct 3 2014
Eric Holthaus made national headlines and was branded a “sniveling beta male” by Fox News for a decision he made one year ago.
Holthaus, a meteorologist and climate writer for Slate, is used to approaching data with an objective lens, but a 2013 report from the Intergovernmental Panel on Climate Change – a “death warrant written in stark, black-and-white data” – brought him to tears. The IPCC made it clear that humans are negatively influencing the climate and that greenhouse gas emissions will continue to affect the Earth’s climate for centuries.
By his own estimates, Holthaus normally flew 75,000 miles a year on trips related to climate change projects and work for a startup. After some calculations, Holthaus discovered air travel comprised nearly half of his household’s emissions for a year.
After realizing the implications of the report and “taking ownership of the problem,” Holthaus and his wife made a decision to never fly again.
Holthaus reached that decision in 2013, and since then his arguments for individual responsibility toward climate change have made significant waves in the media. The Washington Post and other major outlets carried the story; Rolling Stone labeled Holthaus the “Rebel Nerd of Meteorology.” On Fox News’ immensely popular talk show The Five, co-host Greg Gutfeld criticized Holthaus’ manhood and said he was “calling B.S. on this drama queen.”
In a recent perspective piece Holthaus published in Slate, he wrote “There’s no way you can be on the fence after seeing the data the way I’ve seen it.”
But how was a year without flying for a professional who’s used to taking to the skies for both work and leisure?
Not terrible, according to Holthaus.
In his article, Holthaus says there are obvious drawbacks: bus rides that take longer than a day to get from one major city to the next and canceled speaking opportunities that could have taken the meteorologist to the United Nations and across the country.
But Holthaus says taking a year off from flying “opened my mind more to enjoying the journey than just rushing to get to the destination.”
Holthaus wrote that his experience has motivated him to adopt new goals for the next year: micro changes that can have an impact when considered on the macro scale like moving into a smaller house.
Holthaus is not the only one dedicated to avoiding airplanes to help the planet. Kevin Anderson, a professor at the University of Manchester, has gone 11 years without flying and wrote recently on the benefits of slow travel.
Decisions by writers and thinkers like Holthaus and Anderson may be controversial, but they could also help reduce carbon emissions if adopted on a larger scale.
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