Consumerism gone mad: Dubai Duty Free smashes all records with 30th anniversary sales of US$30.65 million
To mark its 30th anniversary, on 20th December, Dubai International and Dubai World Central airports set about beating their sales records for their anniversary day. Dubai Duty Free (DDF) set an all-time daily sales record with turnover of US $ 30.65 million. That is 40% more than on 20th December in 2012. They gave their customers up to 30% discounts, to get them to buy more and more. Dubai boasts that some of their customers even”book their flights in order to shop on that day.” By 6pm, DDF sales reached US $23.2 million and an amazing 158,931 transactions. By the end of the day it was US $30.65 million with 208,000 transactions. Sickening. Consumerism out of any reasonable scale. Perfume was the highest selling category with sales of US $8.5 million and representing 27.9% of the total daily sales. Watches & clocks was the second most popular category with sales of US$7 million. Cosmetics in 3rd place, category wise, with sales of US$3.9 million. Alcohol in 4th position followed by cigarettes. Other notable increases were seen in confectionery, which rose by 33% to US$1.2 million and delicatessen, which recorded US$619,000. That’s airports and mindless, rampant consumerism for you.
Dubai Duty Free smashes all records with 30th anniversary sales of US$30.65 million
Source: ©The Moodie Report
By Martin Moodie in Dubai
UAE. Dubai Duty Free yesterday set an all-time daily sales record with turnover of US$30.65 million on its 30th anniversary day, 20 December.
The figure represents an astonishing +40% increase over the previous record, set on 20 December 2012, of US$21 million.
Dubai Duty Free Executive Vice Chairman Colm McLoughlin said: “We had a fantastic day on our anniversary with a huge surge of sales. Extending a -30% discount to our customers was our way of saying thank you for three decades of support. I join our Chairman, H.H. Sheikh Ahmed bin Saeed Al Maktoum in congratulating all of our staff, suppliers and partners on the occasion of this milestone anniversary.
“We began introducing a discount offer across a wide range of merchandise on our 20th anniversary in 2003 and it has become a popular day with travellers, some of whom book their flights in order to shop on that day,” added McLoughlin.
The statistics highlight the huge volume of sales that passed through the cash points within the 24- hour period.
At 10.00am, the preliminary sales figure was recorded at US$12.5 million accounting for 86,550 sales transactions. As at 6pm, DDF sales reached US$23.2 million and an amazing 158,931 transactions and broke its anniversary sales of US$21 million in 2012. By 10pm, the cash registers had recorded 193,163 transactions and sales reached US$27.3 million, while the final figure when the anniversary day sale ended reached an incredible US$30.65 million. Some 208,000 transactions were completed on the day.
From a category point of view, perfumes was the highest selling category with sales of US$8.5 million and representing 27.9% of the total daily sales. Watches & clocks was the second most popular category on the anniversary day with sales of US$7 million. Cosmetics came in at third place, category wise, with sales of US$3.9 million.
Liquor came in fourth position followed by cigarettes. Other notable increases were seen in confectionery, which rose by 33% to US$1.2 million and delicatessen, which recorded US$619,000. Departure sales recorded US$28.3 million, representing 92.3% of total anniversary sales.
The announcement of the record capped an amazing day for Dubai Duty Free, which unleashed a party atmosphere for shoppers and staff alike at Dubai International and Dubai World Central airports.
Several product lines were offered at 1983 prices, while many others (as noted above) were available at a -30% discount, helping to drive a near shopping frenzy.
As the day drew to a close last evening, a congratulatory message featuring Dubai Duty Free’s 30th anniversary logo was beamed onto the world-famous Burj Al Arab hotel (click on The Moodie Live icon above to see all images).
In a travel retail publishing first, The Moodie Report covered the whole day in real time, streaming a series of reports, videos, podcasts and photos to its website via the new Moodie Live service. This allowed us to capture events as they unfolded on iPhone, transmitted directly to readers worldwide. The service was in association with William Grant & Sons.
The retailer’s anniversary was marked by a series of high-profile activities across both Dubai International and Dubai World Central airports
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