Spending for ads just on the TfL network – £1.7 million by Heathrow; £1.6 million by Gatwick
Date added: 23 June, 2015
Darren Johnson, Green Party Assembly Member at the London Assembly, Great London Authority, has obtained figures for the amount spent by the two airports. This is just on Transport for London, so on buses, tubes and trains. The Mayor revealed that Heathrow spent £1.7 million on advertising across the TfL network (from the start of 2012 until April 2015). Gatwick spent £1.6 million on advertising across the TfL network (from the start of 2014 until April 2015). Darren commented: “I’m not surprised that Heathrow has spent almost two million on ads on buses, tubes and trains. The grim reality of aviation expansion will be more noise, pollution and traffic hell for Londoners. As well as the acceleration of climate change which is the biggest threat to our economy. You need a big budget to paper over those huge cracks in your argument.” In December 2014 campaigners against a new runway at Heathrow or Gatwick wrote to the Airports Commission to say the multi-million ££ advertising and PR campaigns being mounted by both airports for their runway plans were “subverting democracy”. They said the advertising was drowning out discussion of alternatives – and the basic question of whether a runway should be built at all.
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News from Darren Johnson AM: Heathrow spends £1.7m marketing runway expansion to London commuters
As Heathrow Airport escalates their advertising campaign in the run up to the Airports Commission’s decision on runway expansion, it was revealed that Heathrow has spent £1.7m on their runway expansion advertising campaigns across the London transport network. This information was received in a written answer received by London Assembly Member Darren Johnson to a question submitted to the Mayor of London.
Darren Johnson said:
“I’m not surprised that Heathrow has spent almost two million on ads on buses, tubes and trains. The grim reality of aviation expansion will be more noise, pollution and traffic hell for Londoners. As well as the acceleration of climate change which is the biggest threat to our economy. You need a big budget to paper over those huge cracks in your argument.”
Editors Notes
Darren Johnson’s written question submitted at 21 May 2015 Mayors Question Time. Answers received 27 May.
| Heathrow expansion – advertising Question No: 2015/1501 Darren Johnson How much has the Heathrow Airport expansion campaign spent advertising on the tube system or other parts of the TfL network? Written response from the Mayor In total, this campaign has spent £1.7m on advertising across the TfL network (from the start of 2012 until April 2015). |
https://www.london.gov.uk/mayor-assembly/london-assembly/2015/06/news-from-darren-johnson-am-heathrow-spends-17m-marketing-runway
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Gatwick expansion – advertising
| Meeting: | Mayor’s Question Time |
| Date: | Thursday, 21 May 2015 |
| Reference: | Question 2015/1502 |
Main question
Darren Johnson
How much has the Gatwick Airport second runway campaign spent advertising on the tube system or other parts of the TfL network?
The Mayor
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See earlier:
Complaint to Airports Commission that ££ multi-million Gatwick & Heathrow ads & PR blitz is ‘subverting democracy’
December 15, 2014
Campaigners against a new runway at Heathrow r Gatwick, have attacked the multi-million ££ advertising and PR campaigns being mounted by both airports for their expansion plans. They say this huge expenditure is “subverting democracy” and drowning out discussion of alternatives – and the basic question of whether a runway should be built at all. A coalition of environmentalists and senior MPs has written to Sir Howard Davies, the head of the Airports Commission, to say the two airports are exerting “unfair influence” because of their marketing power and huge budgets for advertising and PR. There has been a blitz of large adverts in the national press and billboards or posters in prominent places, including Westminster Tube station and also close to the offices of Airports Commission. Heathrow has placed billboards as far afield as Newcastle and Manchester. One media buying agency told The Independent that the cost of both campaigns was likely to have exceeded £7m. Heathrow has also funded an astroturfing campaign called “Back Heathrow”, and repeatedly refused to say how much it has spent – and continues to spend – on this.
https://www.airportwatch.org.uk/2014/12/complaint-to-airports-commission-that-multi-million-gatwick-heathrow-ads-pr-blitz-is-subverting-democracy/
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Posted: Tuesday, June 23rd, 2015. Filed in News about Airports, Recent News.
