London City Airport gets new PR manager – fresh from 10 months as press officer at the DfT
London City Airport has strengthened its comms team with the appointment of the Department for Transport’s Andrew Scott as PR Manager, “as the airport develops plans for expansion and prepares to mark its 30th anniversary in 2017.” Andrew Scott joins City Airport’s four-strong comms team and will be responsible for campaigns “which promote the airport’s time saving and convenience proposition to customers.” His role will also include oversight of the UK and 6 key European markets, which are supported by PR agency Grayling. Scott was a press officer at the DfT for 9 -10 months since July 2015, before that a media officer at the Museum of London, and before that at WPP (a huge advertising and PR company). Barclaycard’s Kimberley Hayden has also joined City Airport’s comms team as internal comms executive, and will be “responsible for employee engagement, including production of Airport Life magazine, 500 free copies of which are circulated internally each month.” The head of comms has been Charlotte Beeching, since December 2014. The airport now has new owners – Canadian pension funds – and is hoping to be allowed expansion “which would enable up to 6.5 million passengers by 2025.”
London City Airport enhances comms team
April 12, 2016
by Richard O’Donnell (Gorkana)
London City Airport has strengthened its comms team with the appointment of the Department for Transport’s Andrew Scott as PR Manager, as the airport develops plans for expansion and prepares to mark its 30th anniversary in 2017.
Scott joins City Airport’s four-strong comms team and will be responsible for campaigns which promote the airport’s time saving and convenience proposition to customers.
His role will also include oversight of the UK and six key European markets, which are supported by PR agency Grayling.
Scott was previously a press officer at the Department for Transport and, before that, a media officer at the Museum of London.
Alongside his appointment, Barclaycard’s Kimberley Hayden has also joined City Airport’s comms team as internal comms executive.
Hayden, a former copywriter at Barclaycard, will be responsible for employee engagement, including production of Airport Life magazine, 500 free copies of which are circulated internally each month.
The enhanced comms team comes as the airport develops further plans for expansion, prepares to mark its 30th anniversary in 2017, and adds to its 48 destinations. This summer the airport will begin new routes to Berlin, Bergerac and Alicante.
Charlotte Beeching, head of comms at City Airport, said: “With record growth, new ownership, millions being invested and major expansion plans in the pipeline, we have an important story to tell. By strengthening the comms team, we will ensure that story is heard loud and clear, to support the future growth of the business.”
The airport is also awaiting the outcome of a public inquiry into its proposed City Airport Development Programme (CADP), which was blocked by the Mayor of London in March 2015.
If approved, the airport plans to add seven new aircraft stands, a parallel taxiway and terminal extensions, which would enable up to 6.5 million passengers by 2025 and open up new routes to the US, Middle East, and Central and Eastern Europe.
See also – on the issue of “revolving door” between government and the aviation industry:
Revolving door revolves again: Vickie Sheriff (used to work at 10 Downing Street) to be Heathrow head of comms
There have for a long time been concerns about the “revolving door”, by which people switch between working high up in the aviation industry, and working high up in Government. The concern is that they may bring too much influence, from their earlier employer. Now it is announced that Vickie Sheriff it to become head of communications for Heathrow airport. Earlier she had worked for the Prime Minister, in 2013, with a dual role as official deputy spokesperson for the Prime Minister and head of news at Number 10. She went to the DfT and then Diageo in 2014. Heathrow’s director of PR, Simon Baugh, left earlier this year to work at the Department for Transport to take the role of head of communications. This is the job that was previously held by Vickie Sheriff. (Simon Baugh was not actually meant to be advising ministers on the new runway issue till 1st September, when he had been at the DfT for 6 months). Heathrow also appointed a new consumer PR agency in the summer. There have been several other high profile examples of the “revolving door” in the past, including Tom Kelly in 2009, who had worked for Tony Blair and then went to BAA as head of comms.
London City Airport hires Grayling to target European market
May 29, 2012
by John Owens (PR Week)
London City Airport is set to launch a major comms effort aimed at the European market, amid ambitious growth plans.
The airport has brought in Grayling to help promote its services in Germany, Spain and Ireland, as it seeks to expand from three to eight million passengers a year. The appointment follows a competitive pitch process.
The agency has been handed a retained corporate brief to enhance the airport’s reputation with potential corporate clients.
Grayling’s work takes place against a backdrop of concerns over the need for increased air travel capacity in London. There have been fears around access during the Olympics, following passport control problems at Heathrow.
London City Airport corporate comms director Jeremy Probert said the brief followed a new commercial strategy drawn up to accelerate growth.
‘Part of our commercial strategy is to add new routes and attract airlines – this brief supports that. By enhancing London City Airport’s reputation abroad and communicating the benefits of flying into the airport, we aim to increase passenger numbers, leading to increased frequency, larger aircraft and new airlines.’
He added: ‘It’s now reached the point where outside assistance is needed – specifically outside assistance with a knowledge of the markets in which our key end-of-route targets are located – to support and enhance the work of the in-house comms team and the sales team.’
Ursula Colgan, director of international client services at Grayling, said that the work would emphasise the airport’s convenient proximity to the capital. She explained that the brief would involve teams working in the three countries, with London acting as a hub for the work.
A £4m roster review by BAA, the owner of Heathrow and Stansted airports, is currently under way, in which agencies have been asked to pay around £1,000 to be considered for the work.
Charlotte Beeching –
Head of Communications, London City Airport since December 2014 – Present (1 year 5 months)
Was External Communications Manager, London City Airport from October 2012 – December 2014 (2 years 3 months)
PR Manager, London City Airport. March 2016 – Present (2 months)
Press Officer, Department for Transport (DfT), July 2015 – Present (10 months)
Senior Account Executive, Burson-Marsteller. October 2010 – August 2012 (1 year 11 months) “My role was as a senior account executive in be more…, the consumer brand marketing arm of Burson-Marsteller, the global public relations firm part of WPP.” (sic)