WWF-UK launches Travelling Light on how British business can reduce flying
business to reduce its flying, with a focus on the possibilities of ‘virtual meetings’
through videoconferencing. The report also serves to launch WWF-UK’s campaign
rising annually at a rate of 3% and representing 13% of the climate change damage
generated by the UK.
currently represents 22% of UK passenger trips and a much higher percentage of
airline profitability. New research challenges the assumption that airport expansion
is essential for business productivity.
WWF-UK sought to understand how seriously businesses are taking the need to reduce
their carbon footprint from travel, and their future flying intentions. So in
January 2008, they commissioned an independent market research company, Critical
Research, to undertake a survey of business travel practices among the FTSE 350
62% of companies surveyed are already reducing their business travel footprint.
A further 24% of companies are currently developing plans to do so. 89% of companies expect they will want to fly less over the next 10 years. 85% of companies say that videoconferencing can help them reduce their flying.
89% of companies believe that videoconferencing can improve their productivity.
that airport expansion is essential for business productivity, but also because
they lend support to WWF-UK’s latest campaign calling on companies to cut one
in five business flights.
It is already responsible for around 13% of the UK’s overall climate change impact.
It is one of the fastest-growing sources of carbon emissions in the UK. At current rates of growth, by 2050 aviation emissions will account for half
the UK’s carbon budget.
If the government increases its carbon reduction target from 60% to 80% as WWF,
other NGOs and leading scientists are demanding, aviation will consume our entire
Swallowing up our limited carbon budget in this way, could potentially push up
the cost of living for everyone – including half of the UK population who don’t
fly in any given year.
about tackling climate change it simply doesn’t make sense to ignore the increasing
threat posed by aviation. This is why WWF has identified emissions from aviation
as a priority focus.
to fly less while remaining productive. There are many good reasons why businesses
are now flying less and making greater use of audio and videoconferencing:
Significant cost and carbon savings Time efficiencies and less disruption Better work-life balance for employees Improved collaboration and communication with global clients, suppliers and colleagues
through greater frequency of ‘virtual’ meetings, involving more people
on non-essential business travel is increasingly viewed as a quick way of making
big carbon savings.
(CSR) reports, and growing pressure from government, there is an expectation to
see carbon emissions being reduced.
to fly less by providing a focus for flight reduction. With clear aims and with
buy-in from boardroom level, the One in Five Challenge can help accelerate the
organisational commitment to greener business travel that will need to happen
to reduce flying.
and investors know that you as a business are doing the responsible thing and
Provide information on the economic benefits of audio and videoconferencing. Suggest sources of information that can help you choose the appropriate systems
and implement a flight reduction strategy in your organisation.
Help you to record the flights you’ve avoided, what alternatives you’ve used
and the carbon savings achieved by not flying.
Provide a means of following a downwards trajectory to help you track progress
but also to raise the alarm if you go off course.
Provide the One in Five Challenge branding for internal and external communications
associated with business travel.
or if you would like to find out more, please contact us at