Climate perks: new scheme encouraging employers to give staff extra paid holiday days, to travel overland, not by plane

Travel habits may be starting to change, as climate awareness – and our sense of personal responsibility for it – are growing.  A survey by Trainline indicated about two-thirds of Brits  want to try to try to choose more sustainable options. But people still want to travel a lot, and a constraint is time time travelling overland takes – compared to air travel. A new initiative, the the 10:10 climate action campaign, called Climate Perks, is being launched, to encourage employers to help staff take lower carbon forms of transport for their holidays. That means giving them a few extra paid days holiday, on which to travel.  This can empower staff to act on their values.  In exchange, employers receive Climate Perks accreditation in recognition of their climate leadership. The carbon emissions from travelling by train or coach are far lower than those for the same trip by plane – they might be a quarter or a third of those by plane. Even a [non-gas-guzzler …!] car, with 4 people in it, has far lower CO2 emissions than those people all flying. And there are benefits of appreciating the distance travelled, and stopping off at places en route, to visit them too. The journey becomes a valuable part of the holiday.



Climate Perks – an 10:10 initiative

Lead on climate. Empower your staff.

Kickstart a movement for clean travel.

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Climate concern is rising. Appetite for action is growing. Now half of us are ready to reduce flying.

Climate Perks employers offer paid ‘journey days’ to empower staff to live their values and choose low-carbon holiday travel.

Ready to lead? Climb aboard.


The opportunity:

Climate Perks is kickstarting clean travel by land or sea.

We found that 50% of people are ready to reduce the amount they fly in response to climate change – but only 3% of us do. There’s a key barrier: time.

Climate Perks works with climate-conscious employers to offer paid ‘journey days’ to staff who travel on holiday by train, coach or boat instead of flying – empowering them to act on their values.

In exchange, employers receive Climate Perks accreditation in recognition of their climate leadership.

Don’t just get ahead of the curve, help bend it in the right direction. Join the Climate Perks pilot for take off in 2019.

Register your interest at


The problem:

The climate crisis is hotting up. We all need to take urgent action.

Globally, flying is the fastest growing source of greenhouse gases –  yet only 5% of the world’s population have ever flown.

With time dwindling to take action, the truth is we don’t have a fossil-fuel-free plane waiting in the wings. This is our problem to solve, and everyone’s problem if we don’t.

Compared to other planet-friendly behaviour, flying less is one of the most powerful actions we can take to cut carbon. But modern life moves fast. For many, getting away from it all means zipping through the skies.

What if we could all find the time to travel lightly?




Employer benefits:

Employee well-being

Enable staff to live their values

Cut carbon

Spark behaviour change for a low-carbon world

Climate leadership

Build a new movement for clean travel

Find out more at



Habits are changing. Sixty-five percent of Brits want to adapt their journeys and choose more sustainable options, according to recent research by Trainline, but a common concern is journey time.

A new initiative aims to tackle this by encouraging employers to give staff paid journey days to travel if they choose not to fly.   Climate Perks, a two-year pilot being launched this November by climate action charity 10:10, aims to get staff excited about taking alternative modes of transport.

As campaign manager Emma Kemp explains: “Flying has become the default travel choice for those holidaying abroad, so this project empowers people to choose more planet-friendly options, such as coaches, ferries and trains. Trains are a really strong option; they have a much lower carbon impact than flying, they offer beautiful views and they can be cheaper, especially if you book a couple of months in advance.”

To date, 10:10 and a handful of early adopters, including Wholegrain Digital and Glimpse, have implemented Climate Perks into their HR policies, and polling by 10:10 shows there’s a genuine appetite for this. “We found that 50% of people are willing to reduce the amount they fly but only 3% currently do. The main barrier cited was time, so Climate Perks offers a real solution,” says Kemp, who hopes this will be rolled out nationally. “While businesses are declaring climate emergencies, this gives staff an opportunity to do something really practical, and our ultimate goal is for this to become a standard part of any HR policy.”

With the new Caledonian Sleeper trains from London to Scotland and the Eurostar from London to Amsterdam, it’s becoming easier than ever to stay grounded and still seek adventure.

Book travel in and across 45 countries today with Trainline, Europe’s leading train and coach app