“The road to climate change isn’t a road. It’s a flight path.” Subvertising!
Date added: March 19, 2012
Climate Rush have been out subvertising. Subvertising means adding a slightly different message to billboards and posters, subverting the advertising. Heathrow airport has been lobbying MP’s on their way to work with posters and advertising all the way up the escalators with a £100k advertising campaign in Westminster Tube station. The billboards bear grotesque slogans including, ”The road the economic recovery isn’t a road. It’s a flight path”. And then “Which is why we need an aviation policy that doesn’t restrict growth [meaning aviation growth]. Climate Rush has now modified them, to give a more climate aware message.
The fight against Heathrow is not over. Heathrow has has been lobbying our MP’s on their way to work with posters and advertising all the way up the escalators with a £100k advertising campaign in Westminster Tube station. The billboards bear grotesque slogans including, ”the road the economic recovery isn’t a road. It’s a flight path”.
The idea that economic growth is dependent on ignoring climate change is a dangerous myth. It ignores the projections of the estimated cost of climate change. The Assessing the Cost of Adaptation to Climate Change report suggests that the cost of climate change is estimated at £190bn a year by 2030 – a real financial threat. The expansion of airports makes it impossible to meet our carbon targets and prevent runaway climate change and our illegal and deadly levels of air pollution would only be worsened through more flights, costing London millions of pounds in EU fines. It is estimated that over 4,300 Londoners die every year as a result of air pollution. Air pollution is the second biggest cause of preventable deaths in the capital and increased flights would only result in a greater loss of life. If you would like to get involved in making our air cleaner please join us for our Spring Clean action on the 19th of April.
You can read more about Climate Rush’s subvertising Heathrow campaignhere