Mr Wingate, previously customer services director for BAA at Glasgow Airport, said: “The debate over airport expansion in the South East is not just about what is good for London, it is about delivering economic benefits, more affordable travel and greater connectivity for passengers throughout the UK. Scotland is very important to Gatwick and our planned expansion will protect competition and deliver cheaper travel to more destinations for the people of Scotland.”
Referencing Gatwick’s sale by Heathrow owner BAA to Global Infrastructure Partners, she said: “Gatwick has come a long way in four-and-a-half years of new ownership and has really transformed not just in terms of its facilities but how it is perceived.
“Traditionally it has been a leisure airport but there is a growing business element to it, and it now serves a lot more long-haul routes. It’s about changing the perception of it from a ‘bucket and spade’ holiday [carrier] to a world class facility.”
Gatwick has pledged to spend a further £1bn in the airport between this year and 2019 as it makes the case to be allowed a new runway in the South East amid fraught political considerations.
In a report released earlier this month, and ahead of a final recommendation expected in 2015, the Airport Commission shortlisted a third runway at Heathrow and a second runway at Gatwick as likely final contenders for airport expansion.
However, Gatwick’s image will not have been helped by travel delays over Christmas, which prompted an apology from CEO Stewart Wingate.
Consumer perceptions were an “important strand” in the broader comms effort around the Airport Commission’s deliberations, Griffiths claimed, adding:
“Passengers are at the heart of the aviation debate, and any activities we do in digital and consumer will need to show an awareness of what’s happening more widely. It is about getting people involved in the debate and ensuring their views are heard, with social media a really important part of that.”
Gatwick Airport appoints MI6 HQ architect Sir Terry Farrell to promote its 2nd runway plans
July 9, 2013 Gatwick Airport has appointed a leading architect, Sir Terry Farrell, to help in its plans to build a 2nd runway. Sir Terry will help Gatwick in its proposals for a “constellation of 3 London airports” with 2 runways each – 2+2+2. Gatwick hopes competition between it, Heathrow and Stansted was “the best solution for London”. Sir Terry’s previous projects include the MI6 building and Home Office headquarters in London and Incheon Airport in South Korea. Sir Terry’s firm, Farrells, will look at the impact on London of having competing airports of equal size compared to a single “mega-hub” airport. He said: “The world city of London, with the largest aviation market in the world, is the hub and its airport infrastructure needs to evolve and grow around the city” and that “a single mega-hub airport is at significant odds with what London needs.” Click here to view full story…
Gatwick airport employs PR agencies to help sway opinion in favour of 2nd runway